In Milan’s creative district, within the iconic spaces of Superstudio, orange is no longer just a color: it is a contagious energy. It is the soul of Casa Olanda, one of the most impressive Olympic team houses, now transformed into a media and emotional bridge between Italy and the Netherlands.

Managing Casa Olanda means coordinating an operational machine in which technical production, partners, and communication must move in perfect sync. The strategy is built on real-time connection: thanks to an unprecedented partnership with the three major Dutch national networks, every celebration is broadcast live on the main news channels, while Eurosport journalists convey the Milanese atmosphere to an international audience.

Even hotels in Milan’s Tortona Design District like to break the rules. Magna Pars L’Hotel à Parfum, a five-star address on via Forcella, directly opposite Superstudio 13, is proof. Yes, it’s a hotel, but not only. It’s also an olfactory laboratory, a dispersed art gallery, a multifunctional hub, a conference centre, an events venue and a library. And these days it’s making headlines for another reason too: the creation of a bespoke “mountain scent”, designed specifically for the Milan Cortina Olympics.

A nose for fragrance, an eye for design. Two natural gifts and two hallmarks of the Martone family that, combined with entrepreneurial instinct and a true vocation for hospitality, led to the invention of Magna Pars L’Hotel à Parfum in 2013.

In Milan’s “citadel of fashion and image,” Superstudio 13, which for over forty years has served the world of fashion, Audi chose an original way to unveil the new Audi Q3 Sportback, transforming the space into an experiential garage where design, technology and sustainability came together in an immersive narrative. Instead of top models and celebrities, the stars on the runway were—this time—the iconic models of the automotive brand itself. A true moving “fashion show” took shape, featuring the A3 allstreet, A6 e-tron, Q6 e-tron and Q5, enhanced by live dance performances and a DJ set. The experience was further enriched by the contribution of Luca Talotta, journalist and lecturer specialising in automotive and sustainability, who offered reflections on the future of mobility and responsible innovation. Dynamic yet cultural in spirit, the event highlighted the flexibility of Superstudio 13 as an ideal venue for high-impact creative and technology-driven formats, echoing Audi’s message: the future takes shape, together.

To mark the Milano Cortina 2026 Olympic Games, the Dutch team has chosen Superstudio Più as its urban base, turning Via Tortona into an unmissable immersive experience.

Opening today, February 6, TeamNL House is the official headquarters of the Dutch national team and an Olympic hub designed to welcome fans, sports lovers and international visitors — up to 3,000 guests per day. Open until February 20 from 4 pm to 1 am, Holland House is not only the place to watch competitions and celebrate victories, but also a vibrant meeting point where guests can work out, taste Dutch cuisine, dance and have fun — unmistakably Dutch style.

Carlo Ratti, the great architect and theorist of “sensitive cities,” as interviewed by Gisella Borioli in the book Superstudio Design Show published by Superstudio, offers an enlightened, unconventional journey of style and design. Designer of the Essential Olympic and Paralympic torches for the Milan-Cortina 2026 Games, he places the flame at the center and minimizes everything else. He resists formal overstatement, emphasizing the “less is more” motto, and designs two lightweight torches made from recycled materials, refillable up to 10 times. Passing from hand to hand, they remain alight, alive, like the athletes’ hope of victory and the universal passion for sport.

Flycat, one of the street artists championed since 2007 at Superstudio Più, has donated a new work to Milan’s Police Headquarters, paying tribute to law enforcement’s commitment to safeguarding the city during the Milano Cortina 2026 Olympic Games.

Flycat is leaving the streets and stepping into the Milan’s Police Headquarters. The street artist and musician - a leading figure of the first generation of Italian writing - is turning away from his underground creative habitat and embracing institutions and law enforcement, dedicating and personally delivering his latest piece, Ascesa Cæleste.

From 6 February, Milan sheds its skin. With MuseoCity and the section “Museums in the Window”, art steps outside museum walls and takes over the streets, for the entire duration of the Olympic Games and through 15 March.

More than twenty galleries and boutiques become unexpected stages for artworks, objects, and archival materials from over thirty museums, turning the city into a widespread museum to be discovered step by step, window by window.

Trends, fashion, art, design, architecture, AI, technology, fairs, talks, conferences, parties, creativity, books, new ideas, images and much more: the life of our community and the most interesting news for all of you who are part of it arrive every day on at-superstudiomagazine.com, carefully curated by our editorial team.
The bilingual @AT Superstudio Magazine, February/March 2006 issue, is released today in its digital edition and on Tuesday, 3 February in print, featuring all the previews of the upcoming events for the two-month period. Available in both Italian and English.
The next appointment is the special April edition, entirely dedicated to Milan Design Week.
Haven’t discovered the tabloid version of @AT yet? Nothing could be easier.
How to download the print edition:
1) Access the digital edition on at-superstudiomagazine.com
2) Go to the list of thematic sections (black background)
3) Click on ARCHIVE TO DOWNLOAD at the bottom of the list
4) A page will open with all the front pages from the historical archive
5) Click on the desired issue, the latest or previous ones
6) Print the selected issue in full, in Italian or English
7) Printing on A3 sheets reproduces exactly the original tabloid format of the printed magazine, which can be bound with tape
8) @AT and all back issues can also be requested and collected at Superstudio Più and at other Superstudio Group locations. For information: info@superstudiogroup.com

In today’s editorial landscape—increasingly fragmented and polarized between promotional communication and general information—@AT Superstudio Magazine occupies an unusual and therefore compelling position.

Originally conceived as Superstudio’s cultural house organ, it has gradually moved beyond the traditional boundaries of internal communication to establish itself as an autonomous editorial platform, capable of interpreting contemporary creativity and design culture.

​​​​​​​An award designed to discover the future protagonists of auteur photography while they are still in school—just as happened to Oliviero Toscani, when Flavio Lucchini first spotted his talent at the Kunsthaus in Zurich. Together, MIA Photo Fair BNP Paribas and Superstudio have created an award unlike any other, in collaboration with Europe’s leading photography schools, which submitted projects by their most promising students. Dedicated in its first edition to Oliviero Toscani, the Superstudio Photo Award will be a must-see event this March at MIA Photo Fair BNP Paribas, in Via Tortona.

Ten distinct perspectives, capable of breaking free from citationism and rejecting imitation of the great masters in order to pursue an original path.