Special Guest of Superstudio Design 2026, Marcel Wanders, charismatic protagonist of contemporary design and absolute star of Dutch design, debuted at Superstudio Più 25 years ago. Today, right here, we host him in a major retrospective exhibition dedicated to him and his work for Moooi. Here is how he answers three questions by Gisella Borioli.
How has design changed in the last 25 years?
Design has changed profoundly over the past 25 years, but the most significant shift is not aesthetic, but philosophical. In the early 2000s, design was still centered on the object: form, material, authorship, the pursuit of perfection. Today we are experiencing what I would call a contemporary revival of humanism.
The progressive unveiling begins of everything that will shape Superstudio Design—the new name and format evolving from the former Superdesign Show. From presentations at the iconic Superstudio Più to the involvement of the newest venues, Superstudio Maxi and Superstudio Village, the narrative takes form through previews of the featured projects and participating brands. 30,000 square meters of exhibition space are transformed into a journey connecting Tortona, Barona, and Bovisa, through large-scale installations, author-driven visions, and emerging experimentation, with the participation of outstanding special guests—internationally renowned architects, designers, and artists. Linking it all together, a dedicated shuttle service provided by Superstudio.
The closing of MIA Photo Fair 2026 has revealed the winner of the Superstudio Photo Award, dedicated to the memory of Oliviero Toscani. Emerging from the ranks of the best European schools, Giulia Sidoli, a student at Atelier Smedsby in Paris, stood out and has now been awarded the significant technical and professional recognition offered by the initiative's partners.
The success of MIA Photo Fair 2026 is measured not only by its 10,000 total visitors or the presence of 111 exhibitors, but also by its ability to bet on the future. It is in this context that the Superstudio Photo Award—aimed at students under 28 and dedicated this year to the memory of Oliviero Toscani—commits to identifying and supporting new contemporary visual languages.
The closing of MIA Photo Fair 2026 has revealed the winner of the Superstudio Photo Award, dedicated to the memory of Oliviero Toscani. Emerging from the ranks of the best European schools, Giulia Sidoli, a student at Atelier Smedsby in Paris, stood out and has now been awarded the significant technical and professional recognition offered by the initiative's partners.
The success of MIA Photo Fair 2026 is measured not only by its 10,000 total visitors or the presence of 111 exhibitors, but also by its ability to bet on the future.
Abilmente, the celebrated handmade creativity fair, returns to Milan from March 26 to 29, taking over Superstudio Maxi and transforming it into a vibrant urban workshop where craftsmanship meets experimentation. Masterclasses, hands-on labs, live demos, new materials and emerging trends converge in a four-day celebration of imagination and talent.
Curiosity is sparked. Inspiration flows. Sleeves are quite literally rolled up. The mission? To create objects, accessories, home décor, bijoux, candles, fragrances, paintings, small art pieces, even tapestries. In short, anything and everything so long as it’s made by hand, fueled by creativity and free from the pressure of perfection.
From rooftop to open-air creative living room, a new chapter unfolds at Superstudio Più. During Milan Design Week, the venue’s Roof hosts the debut of Re.Circle. Phenomenology of Urban Space, an original project, an unprecedented setting, a shape-shifting agora where disciplines converge and collide. Street art, design, poetry, music, and live performance come together in a vibrant cross-pollination of ideas.
Think of it as an open-air round table: Re.Circle reflects on twenty years of Milanese creative history and propels it into the present with a fresh, unrestrained perspective. The concept draws on a memory from the early 2000s, when a small group of street artists -then outsiders on the city’s art scene - found at Superstudio Più a rare space for experimentation and exchange. It was the beginning of a journey that would eventually lead them to broader recognition.
Yesterday morning, in the Conference Hall of Palazzo Reale in Milan, the elite of the creative world gathered to discover the plans for Superstudio Design 2026, a key event of Design Week. Among the approximately 350 guests crowding the room, from journalists to artists, the atmosphere was not the usual institutional one, but rather that typical energy of the Fuorisalone.
During the conference, it immediately emerged how art would hold a special place within the project, with artworks and design objects exhibited side by side and in dialogue with one another.
From March 20 to 22, Book Pride returns to Milan at Superstudio Maxi for three days filled with poetic and contemporary inspiration. Hope Is the Thing with Feathers is the title and guiding theme of the tenth edition of the National Fair of Independent Publishing—an homage to Emily Dickinson and her idea of gentle resistance, capable of enduring even the fiercest storms. A must-attend event for those who love books that dare, experiment, and explore the present with a free and independent gaze, Book Pride brings together publishers, authors, and readers in an ongoing dialogue of ideas and stories. Under the editorial coordination of Francesca Mancini and curated by Marco Amerighi and Laura Pezzino, the festival once again places women’s voices at the heart of its narrative. The program weaves together a series of literary celebrations—from Collodi to Agatha Christie—and features special sections dedicated to younger generations, comics, and sports. A journey across languages and audiences that turns Milan into a cultural living room, where the written word gives wings to imagination and hope.
Book Pride Milan, March 20–22, 2026 - Superstudio Maxi
On the occasion of MIA Photo Fair BNP Paribas, MyOwnGallery presents “Winter Light”, the new exhibition by Riccardo Fregoso, an Italian-French photographer and creative director who, alongside his successful career in commercial photography, has long pursued a personal artistic research in which light plays the leading role.
Winter light quietly enters rooms, brushes against objects, crosses faces and transforms everyday scenes into vision. With “Winter Light”, Riccardo Fregoso presents a new photographic series in which ephemeral, sharp winter light reveals fragments of a private, intimate world, suspending time in almost metaphysical atmospheres.
At the far end of Via Savona stands Savona 18 Suites, just a stone’s throw from Superstudio 13. Designed by architect Aldo Cibic, the hotel was born from the thoughtful redesign of a traditional casa di ringhiera, one of old Milan’s characteristic courtyard buildings. Unassuming from the outside, it opens within to reveal a small, carefully curated world of intimacy and design. You simply have to step inside to believe it.
«I experienced Savona 18 as a large home: when redesigning it, I wanted to turn it into an intimate and welcoming place in the heart of the fashion and design Tortona district» says Aldo Cibic, the author of the project. True to his character, often countercurrent yet always sharply focused on the goal, he succeeded.