A mural that reminds us of the power of imagination is the gift of ivan, the street poet who invites us to “throw seeds into the wind to make the sky bloom” at Superstudio for its 25 years of design and 20 years of support for street art.

When the Berlin Wall with its libertarian paintings was considered a symbol of independence, young people who claimed peripheral walls to express their fantasies in Milan were all considered illegal vandals deserving fines, trials and other deterrent measures, Gisella Borioli invited Sharp and Daze, American superstar writers, to exhibit in the new MyOwnGallery at Superstudio Più.

Twenty-five years after the launch of the Fuorisalone across the city — starting from Superstudio and the emerging Zona Tortona — it is time to shift perspective and look ahead, drawing on past experience. Two viewpoints clearly embody this transition: the exhibition dedicated to Marcel Wanders, an exhibitor since the very first year, and the opening performance by dancer Yoann Bourgeois, poised in balance over the void.

​​​​​​​In 1983, the founders of what would become the most iconic group in the representation of events and creative, technological, and forward-thinking practices realized, from their first headquarters—“Il 13” in Via Forcella—that the “Zona Tortona” had great potential and could become the heart of a new Milan. Years later, the former working-class and industrial area has become a vibrant center of ideas and opportunities, a focal point for fashion, design, art, as well as social development. The vision of a creative and exhibition district has been fully realized. In today’s Tortona District, major fashion brands coexist with seven museums, cultural centers, photography studios, theaters, arthouse cinemas, countless restaurants, repurposed spaces turned into event venues, design hotels, modeling and communication agencies, and a population of young people looking ahead. The challenges of the years have not slowed its development; on the contrary, they have stimulated new ambitions. Twenty-five years after the first event that anticipated the phenomenon of “diffused design,” born precisely at Superstudio Più, a new step is taken. 
This anniversary is celebrated with a special edition of art and design taking place across three of our Milan venues with three projects: Superstudio Più with SuperNova, Superstudio Maxi with SuperCity, and Superstudio Village with SuperPlayground. And with a major opening party featuring, among many creatives, the extraordinary anti-gravity dance performance by choreographer Yoann Bourgeois. 
Once again, we will amaze you.

Marcel Wanders returns to where it all began: Superstudio Più. It was 2001 when he debuted as an unknown young talent; today he comes back as an established rockstar of international design to celebrate 25 years of Moooi. He does it in grand style, with a mega silver celebration: a spectacular installation of over 1,000 square meters that transforms the space into a symbolic narrative, a sort of manifesto of his imagination. It gathers, celebrates, and relaunches iconic objects and products, reinterpreted—starting with the modular Peak Sofa, Moooi’s bestseller. There is no nostalgia—there is, once again, the same drive and ambition of Marcel to surprise, move, intrigue, and above all provoke.

Special Guest of Superstudio Design 2026, Marcel Wanders, charismatic protagonist of contemporary design and absolute star of Dutch design, debuted at Superstudio Più 25 years ago. Today, right here, we host him in a major retrospective exhibition dedicated to him and his work for Moooi. Here is how he answers three questions by Gisella Borioli.

How has design changed in the last 25 years?
Design has changed profoundly over the past 25 years, but the most significant shift is not aesthetic, but philosophical. In the early 2000s, design was still centered on the object: form, material, authorship, the pursuit of perfection. Today we are experiencing what I would call a contemporary revival of humanism.

The progressive unveiling begins of everything that will shape Superstudio Design—the new name and format evolving from the former Superdesign Show. From presentations at the iconic Superstudio Più to the involvement of the newest venues, Superstudio Maxi and Superstudio Village, the narrative takes form through previews of the featured projects and participating brands. 30,000 square meters of exhibition space are transformed into a journey connecting Tortona, Barona, and Bovisa, through large-scale installations, author-driven visions, and emerging experimentation, with the participation of outstanding special guests—internationally renowned architects, designers, and artists. Linking it all together, a dedicated shuttle service provided by Superstudio.

The closing of MIA Photo Fair 2026 has revealed the winner of the Superstudio Photo Award, dedicated to the memory of Oliviero Toscani. Emerging from the ranks of the best European schools, Giulia Sidoli, a student at Atelier Smedsby in Paris, stood out and has now been awarded the significant technical and professional recognition offered by the initiative's partners.

The success of MIA Photo Fair 2026 is measured not only by its 10,000 total visitors or the presence of 111 exhibitors, but also by its ability to bet on the future. It is in this context that the Superstudio Photo Award—aimed at students under 28 and dedicated this year to the memory of Oliviero Toscani—commits to identifying and supporting new contemporary visual languages.

The closing of MIA Photo Fair 2026 has revealed the winner of the Superstudio Photo Award, dedicated to the memory of Oliviero Toscani. Emerging from the ranks of the best European schools, Giulia Sidoli, a student at Atelier Smedsby in Paris, stood out and has now been awarded the significant technical and professional recognition offered by the initiative's partners.

The success of MIA Photo Fair 2026 is measured not only by its 10,000 total visitors or the presence of 111 exhibitors, but also by its ability to bet on the future.

Abilmente, the celebrated handmade creativity fair, returns to Milan from March 26 to 29, taking over Superstudio Maxi and transforming it into a vibrant urban workshop where craftsmanship meets experimentation. Masterclasses, hands-on labs, live demos, new materials and emerging trends converge in a four-day celebration of imagination and talent.

Curiosity is sparked. Inspiration flows. Sleeves are quite literally rolled up. The mission? To create objects, accessories, home décor, bijoux, candles, fragrances, paintings, small art pieces, even tapestries. In short, anything and everything so long as it’s made by hand, fueled by creativity and free from the pressure of perfection.

From rooftop to open-air creative living room, a new chapter unfolds at Superstudio Più. During Milan Design Week, the venue’s Roof hosts the debut of Re.Circle. Phenomenology of Urban Space, an original project, an unprecedented setting, a shape-shifting agora where disciplines converge and collide. Street art, design, poetry, music, and live performance come together in a vibrant cross-pollination of ideas.

Think of it as an open-air round table: Re.Circle reflects on twenty years of Milanese creative history and propels it into the present with a fresh, unrestrained perspective. The concept draws on a memory from the early 2000s, when a small group of street artists -then outsiders on the city’s art scene - found at Superstudio Più a rare space for experimentation and exchange. It was the beginning of a journey that would eventually lead them to broader recognition.

Yesterday morning, in the Conference Hall of Palazzo Reale in Milan, the elite of the creative world gathered to discover the plans for Superstudio Design 2026, a key event of Design Week. Among the approximately 350 guests crowding the room, from journalists to artists, the atmosphere was not the usual institutional one, but rather that typical energy of the Fuorisalone.

During the conference, it immediately emerged how art would hold a special place within the project, with artworks and design objects exhibited side by side and in dialogue with one another.