For the occasion, Superstudio Maxi undergoes a striking transformation, becoming a dynamic space dedicated to the world of running and beyond: a place for meeting, exchanging ideas and sharing experiences. Experienced runners, wellness enthusiasts, curious visitors and tourists move through the same spaces, united by the anticipation of the Wizz Air Milano Marathon on Sunday 12 April and by the excitement of waiting for the race to begin.
With free admission, the Superstudio Maxi Village welcomes visitors with an expansive Expo Area showcasing contemporary running culture in all its forms, from leading industry brands to the latest tech innovations, from wellbeing solutions to cutting-edge gear. More than a showcase, it’s an experiential space designed for trying, comparing and discovering the trends redefining how we approach sport. It is also where participants collect bib numbers for the Marathon, Relay Marathon, Family Run and Dog Run, turning a practical step into a shared ritual that marks the beginning of the weekend.
On the Expo stage, a lively programme of talks and interviews brings the festival to life. Athletes, coaches, ambassadors and creators take turns sharing stories of training, resilience and motivation, offering inspiration alongside practical insight. Nearby, the Charity Plaza highlights the social heart of the event, hosting non-profit organisations from the Charity Program. Visitors can explore their projects and choose a cause to support, turning participation into something tangible. Alongside the sporting focus, a carousel of activities keeps the atmosphere buzzing: workshops for children, interactive areas, entertainment, photo installations and a food court designed to accompany the three-day celebration. The result is a festival that feels open, inclusive and accessible, lively enough for enthusiasts, welcoming enough for families, engaging for anyone who simply wants to be part of the moment.
It’s this spirit of shared celebration that sets the festival apart. Not just preparation for a marathon, but an opportunity to meet, enjoy, and be moved by the collective energy. You may arrive to collect a race bib — but you stay for the atmosphere. You enter as a visitor, and leave as part of a community.

MILANO RUNNING FESTIVAL
9-11 April 2026
Superstudio Maxi, via Moncucco 35, Milan
www.milanomarathon.it/running-festival