Inside the Samsung Design Open Lab, conceived as a work-in-progress laboratory, visitors are invited into the heart of the creative process, exploring experimental concepts, prototypes, and products that reflect an increasingly human-centered approach. This is not a simple exhibition but a narrative in which design translates everyday gestures and needs into experiences and emotions. Here, technology loses rigidity and becomes fluid, serving people. The intentionally evolving journey conveys a clear vision: the future of design is not only functional innovation, but also the creation of connections between objects and people. To reinforce the concept, a Design Talk on April 22 focuses on new trajectories uniting design and humanity, confirming Samsung’s role as an interpreter of cultural as well as technological change.