Who better than important design schools, becoming increasingly higher in the rankings of the best universities in the world, can make an hypothesis about the future? We discover it with the Istituto Marangoni • the School of Design in Milan which offers us a tactile experience to reconnect with the real world through the virtual. The Third Floor Collective group puts it into practice with the proposal of students from the Royal College of Art in London and their visionary objects. The project of the ISIA Firenze imagines what’s next in a series of projects in which the students under the guidance of the architect Mirko Tattatarini have imagined a second life of armchairs made by Mirabili Design, assuming their transformation and a reuse after the exhaustion of the first function for which they were purchased. Master’s students are also involved in Superdesign 2023 Art and Design Management proposed by the LUM University of Bari- Rome-Milan with the new Superstudio Academy: they have been invited to imagine the 2024 edition of the event.

The Digital Office of Superstudio Events has been working for some time to enrich visitors’ experience with virtual technologies and phygital experiences dedicated to design, art and fashion. We look forward to seeing you in the Superdesign Virtual Room where you can discover Superstudio’s new project dedicated to the technologies of tomorrow: from 3D hyperscanner-generated duplicates that digitally transfer people and objects into the digital world, to the new Virtual Pavilions designed to host unique 3D works or digital versions of objects featured in the Superdesign Show. 

The vocation of Gisella Borioli and Giulio Cappellini to grant visibility to talents and to invest, often with courage, in what is new, is renovated in this edition of the Superdesign Show. We enter the future with a parade dedicated to next generation design where the authors are rising talents. The collective Stars of today presents ten new contemporary protagonists: Leonardo Talarico, Elena Salmistraro, Francesca Lanzavecchia, Ilaria Marelli, Matteo Agati, Sergio Prieto, Daniel Nikolovski, Francesco Forcellini, Antonio Facco, Keiji Takeuchi.

“Building progress for people and the planet”, is more than a title, a mission. This is how Holcim, with its Italian branch, stages its green and smart vocation and its commitment to sustainable and innovative production solutions with a reduced environmental impact. Beauty takes shape and is integrated into nature starting from materials and their combination. Holcim (Italia) recounts innovative and sustainable solutions that allow to build beautiful, livable and greener cities. 

Thanks to eco-friendly products enriched by new technologies, Italian brand NichelcromLab leads the world of stainless steel toward luxury design, bringing it closer to architects and designers through innovation, ductility, and elegance. In which artists also are daring. With “Arcipelago”, NichelcromLab’s exhibition project curated by Studio6ab Architets&Co. 
  3 different islands welcome the visitor: a living&cooking space designed by Rugiano, Riflessi, Bautek-Foster and Faema-Cimbali, a fitness area with Metalco’s urban mirror and an exhibition area with sculptural artworks and installations. 

With “Out of the Box”, the Croatian firm highlights its philosophy based on the creative pursuit of innovation. The exhibition focuses on the creations of six designers and creative teams. Numen/ForUse, Simon Morasi Pipercic, Regular Company, Grupa, Neisako and Mladen Oresic, these are the protagonists of design from Croatia chosen by Metoda. 
They were selected to create an unrestricted furniture collection, with the only limit of using their creativity working with Slavonian oak. The products, thus, combine the functional beauty of material and design, the complementary principles of rational and irrational, with finishes that highlight the elegance of natural tones or vibrate in warmer colors.

Respect, mindful use and sustainability of natural stone are the values that the PNA - Pietra Naturale Autentica has been upholding and pursuing since its founding in 2018, and that reaffirms with the “We are Nature’’ exhibition. The concept of the installation by PNA - a business network created to respond to the demands for the defense and promotion of stone product and to protect the competitiveness of Authentically Natural Stone, its values and its innumerable possibilities of use - emphasizes the analogy between the uniqueness of individual stones and the human body: each one in its diversity is unrepeatable and not replicable.

Returns to the Superdesign Show the Thai collective with a new chapter dedicated to local manufacturing declined in contemporary key with a focus on BCG (Bio-CircularGreen) productions. Last year, Slowhand Design 2022 presented a series of toy-products by the company Qualy made from industrial and organic waste to encourage children and adults to love nature. For 2023, DITP has chosen products and materials for home furnishings intended to keep the public’s attention on current issues like the limited quantity of raw materials on the planet. 

With an inclusive and inquisitive attitude, Grado Design, a Chinese company with an Italian name meaning corner, extension, chooses to explore a new order in which our cultural identity loses the selfish side and a vibrant world made of diversity becomes the center of creativity. It does so this year with the project Lost and Found, Norm and New. 
Alex Chai’s company, is indeed inspired by China in concept and product lines but does so with a whimsical look, contaminated by the desire for inclusion and global innovation. Critical becomes the collaboration with independent designers and teams.