YouPower, a leading Swiss company in energy-related solutions, presents the world première of the YouPower BAR, the innovative recharging station for electric vehicles. The installation “The Infinite/Unlimited Recharge” designed by Studio Milo plays with the BAR concept, interpreting it in a holistic and surprising way.

Massimiliano Mandarini returns to imagine the green future of architecture, once again in a different and original way, with Jlenia Poloni designer and Creative Italy Lab. After the success of the biophilic veranda of the last edition, this year’s project, “Unique Design For Planet”, is a smog-eating fabric installation, where visitors can enter to discover a world between nature and technology. They can walk on a green carpet that respects the water cycle, or on a 0cean carpet made of recycled bio-based material, the yarn of which is also obtained by recycling abandoned fishing nets; or sit on a smart seat-shelter that produces energy from solar panels.

One of the largest urban and suburban regeneration projects in Europe, promoted by the Regione Lombardia, FNM, FerrovieNord and Trenord, recounts its story in the context of one of the iconic locations of the Fuorisalone. Progetto Fili’s space “La Lombardia tesse il suo futuro” presents the six actions that will change the face of the Milan-Malpensa line, the eighth stage of the Progetto Fili Roadshow, a tour that began in 2022 and will continue throughout 2023, allowing those who decide to visit it to review, through an engaging and immersive narrative, all the interventions planned in the project.

Who better than important design schools, becoming increasingly higher in the rankings of the best universities in the world, can make an hypothesis about the future? We discover it with the Istituto Marangoni • the School of Design in Milan which offers us a tactile experience to reconnect with the real world through the virtual. The Third Floor Collective group puts it into practice with the proposal of students from the Royal College of Art in London and their visionary objects. The project of the ISIA Firenze imagines what’s next in a series of projects in which the students under the guidance of the architect Mirko Tattatarini have imagined a second life of armchairs made by Mirabili Design, assuming their transformation and a reuse after the exhaustion of the first function for which they were purchased. Master’s students are also involved in Superdesign 2023 Art and Design Management proposed by the LUM University of Bari- Rome-Milan with the new Superstudio Academy: they have been invited to imagine the 2024 edition of the event.

The Digital Office of Superstudio Events has been working for some time to enrich visitors’ experience with virtual technologies and phygital experiences dedicated to design, art and fashion. We look forward to seeing you in the Superdesign Virtual Room where you can discover Superstudio’s new project dedicated to the technologies of tomorrow: from 3D hyperscanner-generated duplicates that digitally transfer people and objects into the digital world, to the new Virtual Pavilions designed to host unique 3D works or digital versions of objects featured in the Superdesign Show. 

The vocation of Gisella Borioli and Giulio Cappellini to grant visibility to talents and to invest, often with courage, in what is new, is renovated in this edition of the Superdesign Show. We enter the future with a parade dedicated to next generation design where the authors are rising talents. The collective Stars of today presents ten new contemporary protagonists: Leonardo Talarico, Elena Salmistraro, Francesca Lanzavecchia, Ilaria Marelli, Matteo Agati, Sergio Prieto, Daniel Nikolovski, Francesco Forcellini, Antonio Facco, Keiji Takeuchi.

“Building progress for people and the planet”, is more than a title, a mission. This is how Holcim, with its Italian branch, stages its green and smart vocation and its commitment to sustainable and innovative production solutions with a reduced environmental impact. Beauty takes shape and is integrated into nature starting from materials and their combination. Holcim (Italia) recounts innovative and sustainable solutions that allow to build beautiful, livable and greener cities. 

Thanks to eco-friendly products enriched by new technologies, Italian brand NichelcromLab leads the world of stainless steel toward luxury design, bringing it closer to architects and designers through innovation, ductility, and elegance. In which artists also are daring. With “Arcipelago”, NichelcromLab’s exhibition project curated by Studio6ab Architets&Co. 
  3 different islands welcome the visitor: a living&cooking space designed by Rugiano, Riflessi, Bautek-Foster and Faema-Cimbali, a fitness area with Metalco’s urban mirror and an exhibition area with sculptural artworks and installations. 

With “Out of the Box”, the Croatian firm highlights its philosophy based on the creative pursuit of innovation. The exhibition focuses on the creations of six designers and creative teams. Numen/ForUse, Simon Morasi Pipercic, Regular Company, Grupa, Neisako and Mladen Oresic, these are the protagonists of design from Croatia chosen by Metoda. 
They were selected to create an unrestricted furniture collection, with the only limit of using their creativity working with Slavonian oak. The products, thus, combine the functional beauty of material and design, the complementary principles of rational and irrational, with finishes that highlight the elegance of natural tones or vibrate in warmer colors.