Thanks to the initial idea of Repubblica journalist Cinzia Sasso, with the weekend of Apriti Moda, on October 19 and 20, workshops and ateliers all over Italy usually closed to the public once a year allow a trip behind the scenes. FLA, by Flavio Lucchini, does not miss the appointment and proposes for 2024 an in-depth cultural study on pleating. His Dress Memories displayed in the Atelier with the small exhibition PLISSÉ give back all the meaning of pleated fabrics. They are memories that evoke without duplicating the creations of the fashion greats and offer a version that defies time and senescence.

The Digital Design Days are coming back, bigger & bolder. They are creating the best edition ever, to reiterate the global leadership of this ever-evolving project. Born as an event, they have become the global meeting point of the digital design community, gathering thousands of professionals from all over the world in one place with the brightest minds in the industry and the most innovative brands. It's an opportunity to explore what happens when human creativity meets digital innovation.

A small solo exhibition by Flavio Lucchini opens in Milan, 19 artworks that leave their usual home, the FLA Museum, to land in an unconventional but highly sensitive venue, Studio Lombard, an accounting firm that in recent years has become increasingly committed to the issues of circular economy, sustainability, benefit societies and social and cultural enterprises.

What better showcase than White Show, the contemporary fashion fair for twenty-two years at Superstudio and ramped up in the Tortona District, for five young designers who, encouraged and supported by Istituto Marangoni, want to change the fashion world?

Following the success of its last edition at Superstudio Più, PLUG-MI returns to Milan in grand style, this time taking over the striking setting of Superstudio Maxi. It’s a must-see event for street culture lovers, where music, urban art, and lifestyle trends merge into a truly unique experience. With its “XXL” edition, PLUG-MI promises an even more exciting and immersive program, featuring performances, shows, and activities that embody the vibrant and dynamic spirit of contemporary urban culture.

Vogue Italia is celebrating 60 years, a milestone birthday, and the “Sixty Years Of Vogue Italia” exhibition at Palazzo Clerici brings its history to life through its 60 most iconic covers. It was Flavio Lucchini who created the Italian edition of Vogue and for a full 17 years, as art director, he animated the magazine, revolutionizing the entire fashion publishing industry. Alongside him was his wife Gisella Borioli. Today, the founders of Superstudio, do not forget those incredible years and continue to search for beauty in each of their projects.

After Milan Fashion Week, the city doesn’t slow down and is gearing up for a packed October full of art-related events. Exhibitions, openings, installations, and special initiatives will take place not only in galleries and museums but also in more unconventional spaces.

As the countdown begins to one of Milan's most significant fashion moments, the beating heart of Milan Fashion Week starts pulsing with excitement. This isn't just the usual affair but an edition brimming with surprises—from an extra digital date to ample space dedicated to young talent. Among the 173 events scheduled from September 17 to 23, here are those taking place at Superstudio venues:
· FENDI – September 17, Superstudio Maxi
FENDI takes the lead by inaugurating Milan Fashion Week at Superstudio Maxi. Showcasing the brand's elegance and creativity on the runway, it kicks off a week that promises to dazzle.
· Sprayground – September 18, Superstudio 13
Making its European debut at Superstudio 13, Sprayground hosts an event that fuses art, design, music, and pop culture, aiming to captivate streetwear enthusiasts.
· WHITE – September 19-22, Superstudio Più
Now a staple at Superstudio Più, the WHITE show presents the inaugural edition of “I’M TALENT SHOWROOM.” This new initiative, born from a collaboration with Istituto Marangoni, is dedicated to the dreams of emerging talents in the fashion industry.The week will wrap up in the digital realm with an event that explores the boundary between reality and virtuality, offering a new dimension for experiencing fashion.

Complete calendar of Milan Fashion Week 2024: https://milanofashionweek.cameramoda.it/it/calendar

The refined ballo&ballo exhibition at the Castello Sforzesco in Milan dedicated to the legendary photographer Aldo Ballo and his wife MariRosa, reminded me of distant times when I had the privilege of working with them for Ottagono magazine. The essential and perfect photos, of absolute beauty, told with light and shadow the evolution of design without any other artifice. Sometimes Aldo would introduce a living, almost casual presence into them. Once it was my turn, in an unforgettable photo.
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Exciting news from Materially, the company that supports businesses in fostering innovation and sustainability through materials. Drawing on over 20 years of experience, Materially has launched the Materially Shop—a new section of their website offering courses, reports, and books designed to enhance the expertise of industry professionals. To mark this milestone, Materially is offering an exclusive promotion, valid only until September 15th.