50 years of journalism. A gold medal from the Order of Journalists to remember it. An official ceremony in the beautiful frescoed Hall of Honour of the Institute for the Blind. An audience of “colleagues” with white hair, moved, like me, in receiving an award that highlights lives dedicated to communication and to others. I am there, and I ask myself: “already?”
A medal that stands alongside the precious Ambrogino d’Oro that Mayor Pisapia awarded me in 2014. I think of my twenties, when I began my path in the newsroom of Ottagono, my professional growth through the many magazines I collaborated with, directed or created. From Vogue to Lei to Donna to Madame Figaro and countless others up to today, with our AT. And of the many books I have edited or written.
As a journalist I discovered the world and extraordinary people. I opened my heart and my mind. With this background I entered the world of events, founding, together with my husband Flavio Lucchini, the Superstudio group: another way of communicating, live, wide open to innovation, to the arts, to science, to technology, to creativity and much more. I still feel like the young aspiring journalist I once was, curious and restless, ready for challenges to anticipate the future.
I dedicate this medal to those who have followed us this far, from fifty years ago to today. Tomorrow is another day.

On 22 November 2024 the SIAE AWARDS ceremony for the protagonists of the Italian music scene took place at Superstudio Più, hosted by Amadeus, with a special guest: the legendary Ornella Vanoni. This year, on the same date, for the new edition of the awards we were expecting her again, with all her charm, her charisma, her jokes, her truth. Instead… The night before she fell asleep forever. Suddenly.

The Show must go on… A colossal set design with lights, projections, special effects, the same host, important guests but above all still her, Ornella, acting as a common thread with her presence/absence that warmed every heart. For those who were there and for those who weren’t, here is the memory of the evening.

Superstudio Photo Award 2026 is born, created by MIA Photo Fair BNP Paribas and Superstudio Set: a prize dedicated to the students of the best European schools of photography and image – very young, still in training, but already prepared to express an original view on the contemporary world.

MIA Photo Fair, the most important Italian fair dedicated exclusively to photography, and Superstudio, the main centre of Milanese creativity since 1983, have always shared the conviction that culture is a social value and a driver of change.

There are places that do not just host events, but transform them. Superstudio 13 is one of them. You walk in and immediately feel you’re in a creative ecosystem that is not content with following the future: it builds it. In a city like Milan, which is currently experiencing a real race toward tech innovation, Superstudio has become a point of reference.

The Superstudio 13 hub, the first created within the group, has taken inspiration from the movements of the system to explore the future of image and fashion. The day of November 18 organized by Limitless Lab and ePhoto and dedicated to AI x Fashion Lab, that is how fashion will transform in the near future, proved it in the clearest way. Here is the account of a witness of this exciting event.

On November 20, 2025, one of the most anticipated events of the year returns: the charity dinner of the Fondazione IEO-MONZINO ETS, supporting oncology and cardiovascular research.

This year the event will be held in the exclusive setting of Superstudio Maxi in Milan, an outstanding location that will host over 700 guests, including entrepreneurs, representatives of civil society and the cultural and artistic world, united by a single goal: building together the future of Research.

Superstudio’s parties have become legendary for the elegance, creativity, facilities and privacy they can offer both for the most intimate dinners and for parties with thousands of guests. In December our venues transform, becoming the true home of Christmas in Milan.

An enchanted atmosphere, tables prepared with flair and heart, guests ready for a special night, famous guest stars with their mesmerizing voices and presences, menus that delight the eyes and the palate, impeccable organization where nothing is left to chance and a silent team present at every moment to solve and prevent even the smallest problem.

Denim is not just a fabric, it is a global language, a culture, a continuous reinvention. On November 26 and 27, 2025, this creative universe returns to the spotlight with Denim Première Vision, the international event that brings together at Superstudio Più the main players of the supply chain: fabric and accessory suppliers, brands, buyers, designers, technicians, and fashion visionaries.

This new Milan edition confirms a now-historic collaboration with the Via Tortona location, transforming it into a crossroads of inspiration, trends, and textile innovation. The goal is clear: to create concrete connections between production and creativity, between industry and experimentation, in a context where sustainability and research are the real key words.

Included in the official BookCity calendar, Superstudio presents the program “AMICHE: voci, vite, visioni al femminile.” Each author presents her book in conversation with a friend or a significant person in her life.

Thursday, 13 November, 6:30 PM
Patrizia Sardo Marras with Francesca Alfano Miglietti
From Alghero to the international runways, between love, vision, and creativity. “La moda non è un mestiere per cuori solitari” (Bompiani) by Patrizia Sardo Marras is a mémoir about the extraordinary entrepreneurial adventure of the Antonio Marras brand.

An extraordinary project is putting three of our four venues, which punctuate the most creative areas of Milan, into play for the first time. The highly anticipated SUPERDESIGN SHOW this year comes completely redesigned and goes in three, offering almost 40,000 square meters of indoor/outdoor spaces. At Superstudio Più in via Tortona, at Superstudio Maxi in Barona, and at the brand-new Superstudio Village in Bovisa - all connected to each other in a fast circuit via Superstudio Events shuttles - presentations and installations will follow one another, always spectacular and based on a strong thematic concept unique to each location.
City of the future, smart environments, intersections with art, visions of young designers, global sustainability are some of the themes of the program, still in progress, which is enriched day by day by international excellences. This is the moment to submit your participation request for the event, writing to design@superstudioevents.com

Last year was a grand, unforgettable event that awarded visionary authors, musicians and singers. On November 22, in the heart of the Milano Music Week, the event that celebrates the lifeblood of the Italian music industry returns: the ceremony of the SIAE Music Awards 2025.

Hosting the most anticipated appointment of the year for music professionals will once again be Superstudio Più, an exceptional location in the creative district of via Tortona. A gala evening that promises emotions, spectacle and lots and lots of music. The SIAE Music Awards are not just awards, but an authentic tribute to Italian creativity, the kind that makes millions of people sing, dance and vibrate.