A precious selection of rare and iconic photographs reveals Frida Kahlo through the eyes of those who knew, loved and photographed her, between intimacy, self-representation and images that have become legendary. A story that goes beyond folklore to come closer to the woman, the artist and the complexity of the figure.

As overused as the term may be today, there is no doubt that Frida Kahlo is a contemporary icon. Her face, with her magnetic gaze and distinctive eyebrows, is now as familiar as those of Marilyn Monroe or Che Guevara.

Superstudio Events, which grew out of parent company Superstudio Group, has acquired a majority stake in the company that runs events at Spring Studios New York. The TriBeCa venue is the first step in an international project with far-reaching ambitions.

It is a move that shows just how far Superstudio has come. What began with photography studios in Milan grew into venues where fashion, design, art and business meet. Flavio Lucchini and Gisella Borioli began building that world in 1983; their nephew Tommaso Borioli joined them ten years ago. Now Superstudio has an address in the heart of Manhattan.

The time has finally come to reveal who the “Hidden Genius” I have been telling you about over the past few days really is — and what he does. Pierre Amour (his real family name, and already quite a statement) is a young artist, composer and writer, but above all a fashion designer with a clear vision of the future and all the qualities to join the Olympus of tomorrow’s Great Creators. The virtual fashion show I wanted to bring to Superstudio for this Fashion Week has simply confirmed his extraordinary talent.

A blazing talent. Boundless creativity. Virtual collections that defy the imagination. Hyperrealistic fashion shows created with algorithms. Visions that seem to come from the future yet speak to the present. Who is the creator Superstudio is presenting—the artist who is taking both the digital and physical fashion worlds by surprise? In Milan for the very first time. Discover him from September 24 at the FLA Museum at Superstudio Più.

The thrilling energy of Gianni Versace’s creations. The understated allure of Giorgio Armani, who changed the way women dressed—and carried themselves—by reinventing the jacket and trousers.

Superstudio is expanding its spaces and initiatives while staying true to its identity – fashion, art and photography – in the most tangible way possible: opening new venues and exhibitions, unveiling a monumental sculpture, and bringing under the same roof those who have always preserved this DNA.The common thread running through Superstudio’s Milanese autumn is not dispersion, but presence: more places, more initiatives, all connected to the same DNA rooted in fashion, art and photographic production, which the brand has cultivated over the years. The official debut of Superstudio Village during the latest Design Week already gave a sense of its ambitions: a series of high-profile events, including the Dolce & Gabbana beauty event and the 10th anniversary of Digital Design Days, confirmed the new hub on Via Negrotto, in Bovisa, as a new fixture on Milan’s calendar.
On the cultural front, the programme is becoming increasingly rich. From 21 to 28 September, the FLA Museum on Via Tortona will host FUTURFASHION – The Hidden Genius, a project curated by Gisella Borioli that brings fashion, art and artificial intelligence into dialogue through the work of a young artist and fashion designer who is still largely unknown to the wider public – a “hidden genius” who embodies the spirit of the initiative: discovering talent before it becomes a shared phenomenon. The exhibition will return on 24–25 October for the ApritiModa weekend.
On 8 October, it will be the turn of MyOwnGallery, also on Via Tortona, which will open an exhibition dedicated to Frida Kahlo, titled “Through My Eyes: Frida Kahlo and the Construction of the Myth”, curated by Vittoria Mainoldi and running until 11 January 2027. It marks a new chapter for a space that has made the interplay between art and fashion its distinctive hallmark.
The following day, 9 October, Superstudio Village will host the official unveiling of Big Totem, the large-scale sculpture by Flavio Lucchini, which will also symbolically open the SWING weekend by Spirit de Milan, hosted at the new venue for the first time.
Rounding out the picture is a piece of news that, more than any other, reflects the way Superstudio is growing: the acquisition of a majority stake (51%) in ePhoto, a long-standing partner of Superstudio Set – the company operating the Superstudio 13 studios on Via Forcella, one of Italy’s best-known locations for fashion and editorial photography production. The operation brings technical know-how closely connected to the original DNA of the business under a single ownership structure: the clearest indication that, for Superstudio, multiplying means first and foremost strengthening its roots.

FUTURFASHION – The Hidden Genius
FLA Museum, Via Tortona, Milan
21–28 September (returning 24–25 October)

“Through My Eyes: Frida Kahlo and the Construction of the Myth”
MyOwnGallery, Via Tortona, Milan
8 October–11 January 2027

Unveiling of Big Totem by Flavio Lucchini and SWING weekend with Spirit de Milan
Superstudio Village, Via Moncucco, Bovisa, Milan
9 October

Superstudio Più’s panoramic rooftop terrace, distinguished by its art installations and site-specific works, is evolving into a live platform for encounters, ideas and shared experiences. Open to the venue’s community as well as outside guests, it is no longer a place to simply visit, but a destination to be fully experienced in all its uniqueness and beauty.

A creative piazza suspended above the rooftops of Milan. An open-air living room where art, design, music, poetry, performance and above all, people come together, cross-pollinate and spark new connections. The Rooftop at Superstudio Più is all this and much more.

As the challenges of climate change intensify, architecture is reimagining new ways of coexisting with the environment. In Seoul, Carlo Ratti offers his answer with the futuristic Climate Adaptive Tower. After introducing the concept of the “polyamorous home” during Design Week at Superstudio Maxi, he now advances the idea of the “sponge city”, once again looking beyond conventional horizons.

In Seoul, the skyscraper has slipped into a pair of stilettos. This is the striking yet tangible image chosen by CRA–Carlo Ratti Associati to describe the Climate Adaptive Tower, a new high-rise developed by the studio of the visionary Italian architect and urbanist Carlo Ratti in collaboration with South Korean construction company GS E&C.

Rising ratings, presenters who have become household names in infotainment, and a strategy built on continuity. Urbano Cairo unveiled La7’s new season and, addressing an audience of more than 1,000 guests gathered at Superstudio Più, spoke about the network’s golden moment, announced the key highlights of the upcoming schedule, and notably made no mention of Enrico Mentana, the evening’s most conspicuous absentee.

More than a thousand guests, a packed audience worthy of a major occasion, and a message that sounded almost like a manifesto: never change a winning team.

A recognition that celebrates a vision of culture founded on encounter, research, and the ability to forge meaningful connections. The Special Mention for Networking in Arts awarded to MIA Photo Fair BNP Paribas tells the story of a journey that, over the years, has transformed an art fair into an international benchmark for photography and contemporary art.

It is not simply the intrinsic value of photography that defines MIA Photo Fair BNP Paribas. Equally important, perhaps even more so, is its ability to interpret the present while anticipating the future: identifying talent before it reaches the international spotlight and fostering a dynamic dialogue among galleries, artists, collectors, institutions, businesses, and audiences.

Ten years ago, Superstudio Group, already renowned for more than three decades as Italy's leading hub for photography, fashion and events, launched Superstudio Events to strengthen and expand its position in the live events industry. At the helm of the new company was the young Tommaso Borioli, representing the second generation of the Lucchini-Borioli founding family. Alongside him, Gisella Borioli continues to lead the benefit real estate Group and oversee its wider activities, spanning publishing, art, education and culture. Today, Tommaso is driving the company toward an ambitious future. What lies ahead?