Three women – three versatile journalists – put into writing the history of the legendary Fuorisalone in three similar but different books. Through the memories, the images and the contributions of the protagonists, Gilda Bojardi Gisella Borioli and Roberta Mutti illustrate (each in her own way) the changes in Milan when design disseminated as a popular, fun and imaginative art form in the heart of the city. Milan has thus become the world's design capital: unique, much imitated, but never equalled...

There is no doubt that Fuorisalone is closely related to the creativity, the initiatives, and the risk-taking attitude of a bunch of Milanese women who started a game that in the end became harder than any initial predictions...