IT | EN
02/11/2021 | INNOVATION, VIDEO

SUPERSTUDIO CYBERSPACE

Events evolve, develop. The world is increasingly connected.  Superstudio Events has caught the signs of change and currently strives to create new platforms for digital events endowed with "superpowers", in partnership with the specialist for the development of virtual solution AnotheReality. 

Last year, we increasingly heard about  online events, streaming sessions, presence and distance. Physical and digital reality are no longer opposed, yet they partake in the same fluid world: "Pandemic has accelerated the transfer of physical events to digital media, rarely guaranteeing quality experiences. – explains Tommaso Borioli, CEO of Superstudio Events – Superstudio Events has instead taken its time. We did not react to urgent matters, but we welcomed and studied the spontaneous digital evolution of events, creating together with AnotheReality a platform to meet the need of aesthetics, personalization, entertainment, variety of content that characterize high-quality events, both physical and digital. We delved a lot into what organizers and visitors expect from digital: real access, positive experience, ease of use and at least the same possibilities of communication, interaction and negotiation offered by physicality. Superstudio Cyberspace meets each of these expectations.” This is how Superstudio Cyberspace was born as a unique digital platform. It was developed ad hoc as a totally 3D platform, in a privileged setting, that is the iconic spaces of Superstudio, which have for a long time been the set of high-level events such as Superdesign Show, White Show, MIA Photo Fair and Mapic. Superstudio Cyberspace is a welcoming, customizable, and recognizable metaverse. The attention to detail allows you to find in the garden area of Superstudio Cyberspace even the sculpture Gran Sera by Flavio Lucchini, overlooking the garden of Superstudio Più in via Tortona 27. Superstudio Cyberspace is definitely the place of the present future. It is functional, it was created to enhance the contents of exhibitors and organizers of any event, it is easy to use, with very high possibilities of interaction, and it is immersed in the simple elegance of Superstudio spaces.
Look closer at it in this video https://vimeo.com/638544098


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