The Architect Stefano Boeri, President of the Triennale, a public figure with a strong influence on contemporary Milan, is an excellent witness of explosive power that Expo 2015 and Design in its recent transformation have had. So he remembers it in Design Super Show book.

20 years of Superstudio are 20 years of life in Milan. Two decades during which our small and busy metropolis has been able to regenerate and return to being a protagonist on the scene of World cities of the planet.
In this regeneration, which had Expo 2015 as a catalyst, Milan has been able to play together two trump cards deeply linked to its history: a constant boost towards innovation and a deep culture of social generosity. In the world of creativity, this inseparable combination (when one of the two components is missing, Milan immediately returns to being a small city) has created a uniqueness which still amazes and attracts the world...

The Architect Stefano Boeri, President of the Triennale, a public figure with a strong influence on contemporary Milan, is an excellent witness of explosive power that Expo 2015 and Design in its recent transformation have had. So he remembers it in Design Super Show book.

20 years of Superstudio are 20 years of life in Milan. Two decades during which our small and busy metropolis has been able to regenerate and return to being a protagonist on the scene of World cities of the planet.
In this regeneration, which had Expo 2015 as a catalyst, Milan has been able to play together two trump cards deeply linked to its history: a constant boost towards innovation and a deep culture of social generosity. In the world of creativity, this inseparable combination (when one of the two components is missing, Milan immediately returns to being a small city) has created a uniqueness which still amazes and attracts the world: that of hosting two excellences - in Fashion and Design - that know how to generate extraordinary attractiveness places and at the same time keep its roots in a much wider territory of productive networks, small enterprises districts, families and companies which in the textile, wood and fine mechanics sectors are still today a fundamental resource.
A combination of elements that perhaps nothing like the happy spatial and temporal interweaving between Salone del Mobile at Rho Fair and the widespread Fuorisalone through the streets of Milan can tell.
But this Milanese mix of innovation and generosity is clearly present in the quality of relationships - between entrepreneurs, creative people, researchers, traders, communicators... - that innervate the creative processes. Relations that still today in Milan retain that dimension of human informality and sense of surprise and conviviality that are so non-existent in “problem solving” processes of other project cultures. Superstudio has been able to represent this inseparable pair of values and tendencies over the past 20 years, remaining at the same time a research and experimentation place and an exhibition space linked to commercial and production traditions of the great Milanese region.
Here, under the eye of Gisella Borioli - further confirmation of the fundamental role of some great Milanese women in embodying the soul of a place to the point of totally identifying themselves with it - young international creative and powerful local companies, creative theorists and sophisticated craftsmen, young students and famous artists came round.
Here, thanks to the view and perseverance of Gisella Borioli and Flavio Lucchini, the history of these 20 years has passed and the effort to plan a new rebirth of Milan will also pass from here in the next difficult months.

Stefano Boeri