April is the Milan Design Week month. Waiting for Fuorisalone in September, the city and all design protagonists are strongly coming back into the limelight thanks to the second edition of Milan Design City. Superstudio is there with CULT&MUST, an event that will see its physical edition as soon as possible in synergy with a group of great design companies, daring to live actively with the present moment. The goal is to give voice to the design world, to keep design in the foreground and to begin a journey among a selection of objects of desire that have entered our daily lives.
CULT&MUST 2000/2020 is an act of love for design and designers that from 2000 to 2020 have marked the international scene by creating solutions, objects, furniture, decorations capable to affect our lives, gestures and to have an impact on everyday-life aesthetics, perception of domestic environments and social spaces. Conceived by Giulio Cappellini as a physical exhibition that we were going to launch in these days at Superstudio Maxi, the third location of the group, CULT&MUST 2000/2020 wants to be an "x-ray" of the influence that socio-cultural changes implied on contemporary design during the last twenty years.
The current situation does not allow us to inaugurate the event in presence, but Superstudio is resuming the thread interrupted by the pandemic. Today @AT Superstudio Magazine is starting an itinerary amongst a selection of prestigious companies eager to communicate and representing the design cults and musts of the last 20 years: a collective story in which each brand is a leading figure in its sector.
Furniture, art, technology, lifestyle: the beginning of the third millennium has been very generous. CULT&MUST histories, frames and communicates the solutions that, in this abundance, have had the best impact on our lives and the companies which still produce them, basing on the founding values of design and, at the same time, innovating constantly. Arper, Desalto, Flaminia, Icone Luce, IGV Group, Or.nami, Roncato, Trussardi Casa, Versace Home, Victoria Arduino, these are the creators of the first CULT&MUST selected by Giulio Cappellini. Let’s meet them through the pages of @AT Superstudio Magazine.
CULT&MUST is a project by Superstudio, art direction by Giulio Cappellini.
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