Primary school students, university students and architecture majors, each of the three categories exposes architectural models and visions of domestic environments. What did we inherit from the future when it became the past? And what from the present will we bring into the future?

It is a time to reflect on the signs of the times, how we were and what we will be, how we live and where we are going. I think about it all year round, trying to activate my radar and pick up the vibrations. The idea. It takes “the idea” to set in motion the whole creative mechanism that precedes the birth of the Superdesign Show at Superstudio, where nothing happens by chance. The choice of imagining a Temporary Museum was a good one many years ago to begin to change course from the standardized presentations, and then the indications widened: Only The Best, Roots, Time to Colour, Looking Ahead, Inspiration Innovation Imagination, are some of the themes - always appreciated - that year after year have led us to the current Thinking Different. In its name, Superdesign Show, suggests a look towards a design that has gone beyond schemes, customs, conformism, hierarchies, categories, technologies, even dematerialising itself in many cases. The ‘themes of the year’ each time indicated a trend, either just becoming evident or still underground. They suggested a way to stage projects and objects.
Today, at the crossroads between the analogue age and the virtual future, where algorithms and blockchain will direct traffic, the ‘themes of the year’ are the ones that will be the most important and prepare a metaworld made to measure for digitarians, Superstudio adapts and in the great showcase of the Superdesign Show invites participants to Thinking Different. Accepting the challenge that is taking us into a promising or perhaps dangerous tomorrow, but one with which we will still have to interact. Thinking Different! is the imperative proposed and appreciated by exhibitors, planners, designers, artists and technicians who have translated it into projects and visions. You will find avatars answering you, art, fashion and design living in the metaverse, marvelous marble made of pixels, furniture that takes on colour through the viewer, unreal holograms juxtaposed with tangible objects, robots that make chairs before your eyes, reinvented and unimaginable materials, craftsmanship enhanced by augmented reality, utopian projects that anticipate the future. Artificial Intelligence has the task of helping us in our transit towards a new world with memory and secrets stored in the cloud and blockchain.

A hologram moving next to a real sculpture in the art.box, Superstudio’s window on Via Tortona. A surface showroom furnished with white, minimalist pieces that are virtually coloured in their preferred tone with VR in Daylight. A human-like avatar that answers all your questions in Central Point. A screen-touch on the path leads you to discover today’s fashion, furniture by SLIDE, sculptures by Lucchini. A moving video wall from the entrance anticipates the novelties on display in the rooms. SuperDigital Virtual Points are a wide spread project curated by Superstudio.

With the exhibition Time, Lexus returns to Milan Design Week with two interactive installations that explore the limitless potential for adaptation of design combined with technology at the service of each individual’s needs.

With the second work in the Time exhibition, Lexus continues its experimentationvwith sustainability, creating a memorable experience for the viewer.

Mixology Week (14-19 March) and its calendar of Milanese appointments for shaker lovers is about to kicks off, concluding with the Mixology Experience. Back for the third time in the halls of Superstudio Maxi is the event for professionals and the simply passionate and curious who want to discover the novelties of an expanding and constantly evolving sector.

Past, present and future meet in the unique experience starring the breathtaking hologram, directly inspired by the artwork of Flavio Lucchini, in the SuperDigital project by Superstudio.

The IN-FORMA exhibition investigates the philosophy of the materials that make up objects and artworks, starting from the idea that it is not just a matter of physics.

Literature has become a motive for in-depth analysis, dialogue and comparison, and it does so starting with the theme 'What we want' of the VIII edition of Book Pride, the literary event promoted by ADEI - Associazione Degli Editori Indipendenti (Association of Independent Publishers), in collaboration with the Municipality of Milan and the Patronage of the Lombardy Region, which with 200 publishing brands, over 1. 000 square metres of books and 550 guests from Italy and around the world and a special curator and author, basketball superstar Gigi Datome, confirmed it as an important cultural venue where, through writing, but not only, major issues of social and political interest are explored.

In the week that featured the presentation of Milan's fuorisalone, in a FLA FlavioLucchiniArt Museum particularly crowded with journalists and professionals, was held the press conference to announce one of the most highly expected events of Milan Design Week in the Tortona District: the Superdesign Show, a format conceived and promoted by Gisella Borioli with the art direction of Giulio Cappellini, produced by Superstudio Events and coordinated by Laura Vella.