With the exhibition Time, Lexus returns to Milan Design Week with two interactive installations that explore the limitless potential for adaptation of design combined with technology at the service of each individual’s needs.

With the second work in the Time exhibition, Lexus continues its experimentationvwith sustainability, creating a memorable experience for the viewer.

Mixology Week (14-19 March) and its calendar of Milanese appointments for shaker lovers is about to kicks off, concluding with the Mixology Experience. Back for the third time in the halls of Superstudio Maxi is the event for professionals and the simply passionate and curious who want to discover the novelties of an expanding and constantly evolving sector.

Past, present and future meet in the unique experience starring the breathtaking hologram, directly inspired by the artwork of Flavio Lucchini, in the SuperDigital project by Superstudio.

The IN-FORMA exhibition investigates the philosophy of the materials that make up objects and artworks, starting from the idea that it is not just a matter of physics.

Literature has become a motive for in-depth analysis, dialogue and comparison, and it does so starting with the theme 'What we want' of the VIII edition of Book Pride, the literary event promoted by ADEI - Associazione Degli Editori Indipendenti (Association of Independent Publishers), in collaboration with the Municipality of Milan and the Patronage of the Lombardy Region, which with 200 publishing brands, over 1. 000 square metres of books and 550 guests from Italy and around the world and a special curator and author, basketball superstar Gigi Datome, confirmed it as an important cultural venue where, through writing, but not only, major issues of social and political interest are explored.

In the week that featured the presentation of Milan's fuorisalone, in a FLA FlavioLucchiniArt Museum particularly crowded with journalists and professionals, was held the press conference to announce one of the most highly expected events of Milan Design Week in the Tortona District: the Superdesign Show, a format conceived and promoted by Gisella Borioli with the art direction of Giulio Cappellini, produced by Superstudio Events and coordinated by Laura Vella.

Let's tell the truth, NFTs have been talked about so much, too much. Cryptocurrencies, blockchain, soaring valuations, and subsequent price crashes. The ART PLUS ULTRA event for a week shows us that we can return to the origin of a technological medium of endless possibilities, where the creative value of artists emerges without prejudice. Even the great Ercole Pignatelli, at 88 years old, ventures for the first time into live digital painting, in an event not to be missed.

An unmissable event for design and architecture enthusiasts is just around the corner: the Milan Design Film Festival (MDFF). The event returns to illuminate the cinematic scene from March 6 to 10, 2024, bringing its 11th edition filled with compelling stories, visions, and innovative reflections. On this occasion, Superstudio, always a reference center and keen observer of all design-oriented events, couldn't miss the opportunity to gather the most intriguing previews of this unmissable festival.

Milano Fashion Week concluded with Aniye Records' innovative runway show at Superstudio Maxi, presenting the "Dark Date" collection. The event played with various contrasts: the "dark" elements of the collection against the bright setups on one side, and the light background music during anticipation juxtaposed with the captivating rhythm accompanying the runway on the other. An impactful sensory experience demonstrated that Superstudio remains an ideal location for prominent fashion events.