“Tu chiamale se vuoi emozioni...” sang Lucio Battisti 52 years ago. A famous and timeless tune that became the title of a Talk, promoted by Matrix4Design and conducted by journalist Laura Ragazzola. We will discuss architecture and its ability to give us emotions with some specialists who have been able to discover and highlight the empathic power of building, giving us a new awareness of the spaces we live and inhabit. 
www.matrix4design.com 
The appointment is on 17 April at 6 pm at FLA FlavioLucchiniArt Museum - Atelier.

What happens when an entire metropolis becomes the stage for an event involving creativity at 360 degrees? Hard to imagine for those of us who are used to living ‘in sectors’. Yet in Tokyo, fashion, art and design conquer the city for a week in a blossoming of ideas that coincides with the blossoming of cherry trees.

The tea ceremony is an ancient and fascinating ritual that takes place in rooms with essential furnishings and soft lighting. It is considered something between the sacred and the profane. Superstudio is proud to feature a protagonist of excellence, Shizuoka tea, which is grown in the Shizuoka prefecture in central Japan. This region is home to the majestic Mount Fuji and Suruga Bay, and accounts for 40% of the country’s total green tea production. Kenzo Terada is a Japanese tea sommelier from Shizuoka, who aims to promote the high-quality teas of his native city worldwide. He opened Teaste IT in Milan, where he offers his customers traditional tea services, tastings, and great teas, including matcha from Shizuoka. Terada has now brought his products and knowledge to a real Cha Shitsu (tea house in Japanese) at Superstudio Più. 


www.teaste.it

Like the thousand lights and shadows of the Vietnamese city of Saigon, the traditional craftsmanship of the country is combined with the most modern production tools of contemporary design and becomes the focus of a multi-layered exhibition.

Deep Breathing Lounge is the relax area that Japan Tobacco has created for guests at the Superdesign Show. Here, visitors can embrace Breathing Cushion ‘fufuly’, an integrated cushion with deep breathing technology. The device expands and contracts, inhaling and exhaling and, when you hold it in your arms, you feel in tune with its slow and steady breathing. Breath synchronization with ‘fufuly’ has been proven to instill calmness and serenity, help you sleep better and, if done at work, improve mental performance. So: inhale, exhale, inhale, exhale…

In 2024 Superdesign Show and ICFF + Wanted will be laying the basis for a cross-promotion that aims to create a bridge between the two events: between Milan and New York. The goal? The mutual enhancement of the two projects pursues the same purpose: the promotion and development of the best proposals of contemporary design and project culture. How? A pathway in two stages this year: the first at the Superdesign Show in Milan, through a talk entitled The role of education for the future of design; and the second in May, on the occasion of the international design kermesse in New York. The word is to the Universities - naturally - with the aim of investigating the role of academic education in the training of the new generation of worldwide designers. It starts in Milan, with an international panel featuring Sergio Nava, Director of Education at IstitutoMarangoni Milano • The School of Design, Caterina Rivadossi Professor of “Managing Furniture Design Company” @ SDA Bocconi School of Management - Mafed (master in Fashion, Experience and Design), Niklas Jacob, Professor of Industrial Design, Savannah College of Art and Design, USA, and Victor Strandgren, Programme Manager Product Development with Furniture Design at the Swedish Jönköping University. In the meantime, the partnership development for 2025 is already underway!

The soul does not grow by addition, but by subtraction. This is how the Chinese brand is approaching this edition of Milan Design Week, and in general, the search for human beings through furniture.

Certainly one of the most visited events during the past two editions, FORUM8 is back for the third straight year with a project that is promising new great popularity.

Is there really only a single black? By using traditional Japanese weaving methods combined with the most modern research techniques, the Japanese company Kawashima Selkon Textiles has created aa black that contains 100 shades of black.

Solving social and environmental challenges means thinking differently, thinking ahead, and should be a priority for companies globally. This is the case for the Japanese company DG TAKANO, which is tackling the problem of domestic water waste with its meliordesign brand products.