The story of Materially Now at Superstudio for the Milan Design Week began as a Material Village in 2014, with its white ‘little houses’ in the art garden, highlighting for the first time the creativity and research inherent in the most widely diverse materials, emphasising their innovative aspects and most original applications. 10 years later, the company has evolved into an independent consultancy firm that works together with manufacturing companies to enhance their issues of sustainability, creativity and aesthetics. Today, at the Superdesign Show, Materially Now focuses on the present with a multistage presentation. It is an exhibition, a forum, an active workshop, but also a networking hub: a multiple space to welcome and enhance different subjects and voices with the aim of presenting, recounting, deepening and understanding the uniqueness of the materials and of the participating firms. Through wide-ranging panel talks, it will also give space to the major guidelines that define research within the world of materials and that guide the scheduling of the proposed activities: Aim Net Zero, Nature in Lab, Impact by Industry.


www.materially.eu

CNA (Confederazione Nazionale dell’Artigianato e della Piccola e Media Impresa) presents the second edition of the FUORISERIE exhibition: a dialogue between handcrafted design pieces and others that can only be enjoyed through augmented reality technology in a unique and innovative immersive experience.

In the final project of the Product & Furniture Design Master’s Course of the Istituto Marangoni, excellence for training in Design and Fashion in Milan, Paris, London, Dubai, Miami, Mumbai, Shanghai, Shenzhen were presented suggestions for the launch of a new spin-off brand of the Cappellini Group targeted specifically at Generation Z consumers (1997-2012) and their needs, focusing in particular on decreasing digital anxiety. Because it has been proven that functional design, integrating technologies (e.g. AI, virtual design, etc.) into the physical object, can encourage harmonious coexistence between man and machine, promoting aesthetic empathy. NO CODE proposes, therefore, 13 products by 13 students. www.istitutomarangoni.com

At the end of the Superdesign Show at the FLA FlavioLucchiniArt Museum, among the works of the artist who gave it its name, a delicate corner welcomes the exclusive Nook collection by Mara Bragagnolo.

From the combination of the elegance and sustainability of LAPILLI’s lava stone coverings and furniture and the light-hearted creativity of the FoodDesign- Stories collective was born WE ARE ON THE MOON! An exhibition itinerary full of surprises.

Geberit, Swiss Group, European leader in the bathroom trade with two Italian sites, celebrates its 150th anniversary with the multi-media installation WATERSCAPE: a true experience journey for the visitor who finds himself pulled into a whirlpool between realism and non-materialism.

More than furnishing elements, the pieces in the NOBI collection are true scenes, conceived as artworks of contemporary design in which decoration returns as a protagonist of beauty after the oblivion of the years of minimalism.

The technical performance of carbon fiber, a different way of thinking design, strength and lightness. Karbony by Carlo Cappellotto proves this with a unique aerial project at the entrance, not to be missed.

When it is no longer necessary to question things and how they work, when all the answers are effortlessly available online, and when technology does it for us, perhaps we need to stop and... think. Creating devices that force the user to find a meaning to the object, to decide its function and purpose seems a step backwards compared to the frantic search for ready-made solutions to everyday needs. Instead, this is precisely the project that George P. Johnson Japan with Yutaka presents in the Superstudio spaces thanks to the Onefabrica System (an innovative technology for constructing shapes from aluminum tubes and fabrics with which it is possible to create flexible, light, reusable and sustainable furniture and fittings). To the visitor he seems to say “be a thinker”, you decide what to do with this product,you choose how and what it should be.

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www.gpj.co.jp - www.yutaka-inc.jp

The third chapter of the exhibition promoting Thai culture and design in the world plays on the dichotomy of order/disorder: the apparent urban chaos that seems to dominate the country’s cities and the