What is the boundary that divides the usable from the unreal? What determines the value of a piece? Its immediate availability or the fact that the customer is aware of its existence? How can small and medium-sized firms take advantage of innovation without their products losing the value of craftsmanship? This is what CNA is trying to unveil with the event FUORISERIE “Tangible - Intangible” under the artistic direction of Sapiens Design Studio and Stefano Lodesani Studio. Here, in addition to the physically present products of the 4 company protagonists of the exhibition (Goti Arredamenti with its sculptural throne Minerva, Domenico Cugliari with Simone Guidarelli and the installation Souvenirs de Voyage, Pollini Home with its porcelain stoneware products and furniture designed by Sapiens Design Studio, and the artistic activity with objects inspired by Liber Vittorio Venturini’s paper), visitors will be able to use innovative augmented reality technology, developed in collaboration with Würth, to frame a QRcode or wear special visors to view non-physically present items, enabling even the smallest companies to participate in the event. 

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