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05/11/2021 | EVENTS

THE LOVE AFFAIR: WEDDING IS TRENDY

In 1967, the British band The Love Affair sang Everlasting love. Today a new Love Affair is spreading: we are referring to the most up-to-date and trendy Italian fair in the field of wedding industry. For the first time at Superstudio in Via Tortona 27, where it will be held on 6 and 7 November.

The Love Affair was born in 2014 from an idea of Profumo dei fiori in collaboration with Cristina di Giovanna, wedding designer and creator of Le Jour du Oui, who explains us the concept of the fair: «The Love Affair was born as an intuition and soon became a not-to-be-missed event. The fair crossed local boundaries, becoming a national reference point for wedding experts coming here to update themselves and discover new trends in their field of interest. It is a fair devoted to creativity and distinguishes itself from other similar events due to our deep selection and scouting process: this way, we are able to "find" new realities choosing them for the high quality of their proposals.» This year edition will celebrate colors through a new moodboard dedicated to five vivid palettes: bright colors are those each exhibitor will have to stick to during the setting up of their boxes, thus creating a chromatic continuity that generates the effect of an all-encompassing experience and great emotional involvement in visitors. To this end, the location is pivotal. «Whatever the price, we wanted Superstudio. Beyond the incredible charm of such an ex-industrial structure, we were looking for a white-dominated space, a location to "paint", as if it was a white canvas that welcomes the colors the artist assigns to it. In Milan, I don't think there is a better place for our fair, so the choice was easy. We can definitely not imagine our fair outside this incredible white box that is Superstudio.»


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