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13/06/2022 | MILANDESIGNWEEK2022

SUPERDESIGN SHOW 2022 AT SUPERSTUDIO PIU’: THE NUMBERS OF SUCCESS

A resurgent Milan Design Week 2022 concluded with a bang, probably exceeding expectations given all the difficulties that pandemic, war and impossible journeys caused preventing a part of the world from travelling to Milan. Milan is, as always, the undisputed capital of international design, with over 800 events. While the general numbers, those stated by Rho Fiera Salone, are only half of the miraculous year of 2019, so are the city events, communicated based on abstract restrictions.
Superstudio Più has for years been able to collect real data and certificates for its Superdesign Show through mandatory registration, which, like at the Fiera, allows access (always free) during the week for professionals, opening its spaces to design-addicted people and curious public only in the weekend. Thus, the quality of visitors is enhanced with great satisfaction for exhibitors who can find new contacts and work easily during the week. A summary of the numbers: 60.500 visitors, the 25% of which from abroad.


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