A monumental pinocchio in the huge Event Square warns everybody's walking in front of it about the many lies of sustainability...

"Someone is Lying”, a perfect title for the project by Alcantara, a leading company in the industry and certified Carbon Neutral since 2009, to raise awareness among a cross-section of the public about the importance of engagement based on science and facts and not on the misleading communications circulating on the sustainability front...

A monumental pinocchio in the huge Event Square warns everybody's walking in front of it about the many lies of sustainability.

"Someone is Lying”, a perfect title for the project by Alcantara, a leading company in the industry and certified Carbon Neutral since 2009, to raise awareness among a cross-section of the public about the importance of engagement based on science and facts and not on the misleading communications circulating on the sustainability front. With a symbolic and provocative maxi installation of 10 meters in length and 6 meters in height, placed in the large Event Square, it draws attention with various talks led by leading experts on what is true and false in the communication dealing with the topic of safeguarding the planet and an ironic pamphlet to consult about it.