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30/04/2021 | EDITORIAL

SALONE IN SEPTEMBER. ONE FOR ALL AND ALL FOR ONE. WHAT ABOUT FUORISALONE?

Posted by: Gisella Borioli

Months of silence, yes-maybe-no-well yes weeks. The Salone Del Mobile special light edition is confirmed from September 5 to 10 and design starts again together with city’s economy. But let's not forget the Fuorisalone, at the forefront livening up Milan.

A support and hope machine has been set in motion, that’s good news. 
The great possible void left by Salone, which first suggested a "recovery" edition in September after two missed appointments in April 2020 and 2021 and then wavered for long weeks, will be filled up.
New format, new ideas, well-known curator/s, collective thematic exhibitions, simplified set-ups, probably lighter costs, more inclusive spaces are already on the way. Precisely the project on which Superstudio has already been working for some time for its Superdesign Show Special Edition. A coincidence that reassures us.
Now all the media are talking about it with enthusiasm, out of uncertainty darkness. 
Fuorisalone, equally decisive in having made Milan conquer the design capital record, an unorganized group of small entrepreneurs who have bet and invested over the years on "temporary design" idea, it’s a great joy stone guest in recovered spaces from abandoned factories and warehouses to renovating entire depressed Milan areas where they have brought new life.
Right Fuorisalone, faced with Salone’s deafening silence when it expected a comforting start signal from the great Fair, courageously took the lead confirming that Salone or not, Fuorisalone would be there. Encouraging this debate on the media and social networks.
What the cost, no one has pointed it out. Planners of various Fuorisalone events come out from a year and a half of zero-takings as events of all kinds have been banned due to pandemics and trade fairs and convention canceled without discounts or subsidies. The new Fuorisalone in September, which still few have joined for now, it’s a risk and a big bet for organization costs, which are high among health facilities, control staff, filters and precautions of different types. A race against time which requires stregthening staff, sustainable set-ups, etc., not to mention that even membership costs will necessarily be reduced.
The indispensable digital expansion is a nice thing, but it requires the use of external agencies (which will be very busy) and therefore expensive to implement.
In this context, the great settings’ Salone is grateful to government’s generous contribution which promises double-digit millionaire support. And the activism of Mayor Sala, of the Municipality, of President Fontana, harbingers of other promises.
Small entrepreneurs’ Fuorisalone is silent, thinking that while the city asks for its help to redo a creativity make-up, no support, even hypothesized, is seen on the horizon. Too small and not united to create a system, generous enough to get involved without certainty, we as Fuorisalone’s promoters spread in the city expect - and Superstudio in the front row - from Government and Institutions a concrete signal of support in addition to the usual institutional "hat " and collaboration. Dialogue is open: between now and September we hope that Fuorisalone will also be considered and helped in line with what was promised Salone.


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