With her book recently published by Rizzoli, Nika Zupanc, Slovenian and one of the most interesting designers of the last decade, has consecrated an unpredictable but consistent path to being a woman, turning male prejudices and symbols of femininity into icons. Which for her rhymes with freedom. Beautiful and proudly feminine, she tried her hand at common objects by treating them in pink, decorating them with bows, hearts, flowers, scallops, and other ironic frivolities while keeping the rigor of design constant in a continuous oxymoron. The book "Nika Zupanc: Breaking The Rules" chronicles her dazzling career and her eclectic and gently provocative vision. Superstudio witnessed her debut during Design Weeks 2009 and 2010 by welcoming her into its Doll Houses with the elegant and surprising collections that contained them. The excerpt from the interview below (published in our edited book "Design Super Show") was already an inspiring invitation to follow her path. The continuation of the story is in the best bookstores
What is the foundation of your project?
In my work I tend to deal with iconic subjects and themes, now relegated to mediocrity and boredom, to discuss the constructive role of women in modern society through clear and recognizable features. Selected designs, themes and subjects aim to disrupt current aesthetic boundaries to introduce new visual codes, reinvent pre-existing or previously defined meanings. Rethinking concepts such as new technologies, new frontiers of engineering, symbols, metaphors,established ways of thinking to give them new meaning, a new reading capable of contrasting what has been done so far. More specifically, I find it challenging to measure myself against eclectic female archetypes, especially when they are recognized as naive and frivolous, and make them parameters to be reworked within my works, while maintaining a reserved, sometimes almost painful attitude. The project is based precisely on this concept. In a very simple way, I proposed The Doll House, drawing inspiration from the heroines of women's literature and loudly asserting a diverse selection of objects that are at once elegant, sensitive and understated. Global economic crisis, trends, sustainability, research and new markets... I personally think that, as designers and manufacturers, we don't have to realize all the ideas or projects we have in mind. I think it is much more responsible for our society and ourselves to try to make only a few pieces that are capable of being truly innovative, culture-sensitive and environmentally sensitive. I believe in objects that can play a pivotal role in structuring a designer's creative identity and therefore capable of surviving much more than a few seasons but also becoming timeless for generations to come. Modesty



