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01/09/2020 | EDITORIAL

NEW YEAR BEGINS IN SEPTEMBER

Posted by: Gisella Borioli

Forget the annus horribilis that has haunted us so far and, like the kids coming back to school, consider September the beginning of a new cycle of our life and our work.

Perhaps only this attitude can give us a positive restart, aware that among the many risks that we run every day since we were born, there is also this, the evil Covid-19, and we must live with it. Let us therefore enter the next few months with optimism, hope, awareness, as if it were another year, another decade, another century, another future where nothing will be as it was before and many broken pieces may, perhaps, fall into place...

Forget the annus horribilis that has haunted us so far and, like the kids coming back to school, consider September the beginning of a new cycle of our life and our work.

Perhaps only this attitude can give us a positive restart, aware that among the many risks that we run every day since we were born, there is also this, the evil Covid-19, and we must live with it. Let us therefore enter the next few months with optimism, hope, awareness, as if it were another year, another decade, another century, another future where nothing will be as it was before and many broken pieces may, perhaps, fall into place. 2021 will hardly be an annus mirabilis with a miraculous vaccine and the economy healed by the Recovery Fund, but meanwhile let's reschedule our life, with kindness and with respect for the wounded of the pandemic. First of all, let's go back to work, let's run the lifeblood of activism in the city again, let's go to bars, restaurants, public spaces, means of transport, streets, schools, shops, markets, gyms, cinemas, theaters, museums again. Let's do it with caution, with distance, but let's do it. Face masks, let's wear them, let's make them a habit or a duty, but let's not deny them. Let's go back to thinking about, and to participate, in "events". That well-oiled communication engine that allows to spread information in real time through entertainment and emotions, both physical and digital, not only to those who participate but to all the huge audience that follows them online.
For months Superstudio has been preparing for his return, giving unprecedented answers to unexpected questions. The digitisation of the venues is underway or planned in its three locations, in partnership with Wave&Co. Green-screens, ledwall screens, interactive touch technologies, 3D video background, enhanced connections, a digital room already complete with ledwalls of various sizes and performances combined with well-tested safety devices are ready to ensure the maximum for all kinds of your productions. Exhibitions, conventions, gala dinners, meetings, White, awards, digital shooting and virtual video are already scheduled for September. Find out here.


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