The story of Materially Now at Superstudio for the Milan Design Week began as a Material Village in 2014, with its white ‘little houses’ in the art garden, highlighting for the first time the creativity and research inherent in the most widely diverse materials, emphasising their innovative aspects and most original applications. 10 years later, the company has evolved into an independent consultancy firm that works together with manufacturing companies to enhance their issues of sustainability, creativity and aesthetics. Today, at the Superdesign Show, Materially Now focuses on the present with a multistage presentation. It is an exhibition, a forum, an active workshop, but also a networking hub: a multiple space to welcome and enhance different subjects and voices with the aim of presenting, recounting, deepening and understanding the uniqueness of the materials and of the participating firms. Through wide-ranging panel talks, it will also give space to the major guidelines that define research within the world of materials and that guide the scheduling of the proposed activities: Aim Net Zero, Nature in Lab, Impact by Industry.


www.materially.eu