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08/04/2024 | MILANDESIGNWEEK2024

THE GOOD PLASTIC COMPANY. PLANET FIRST

Imagine our planet speaking to us, imagine what it would tell us, what it would demand. A surprising installation takes us to listen to the Earth’s call, its call for help.

Hello, Earth Speaking by The Good Plastic Company and brand experience agency StudioXAG is a visually striking installation that challenges conventional perceptions of material use and environmental awareness. An huge sculpture of the Earth, made entirely of Polygood® (100% recycled and recyclable plastic panels) that represents an opportunity for interaction with the Earth. Next to the sculpture is a microphone, offering a rare moment of dialogue in which the planet is directly contacting us. It is a call to action, urging to re-evaluate our relationship with the environment and adopt sustainable habits in every aspect of our lives. As visitors interact with the installation, they are prompted to contemplate the role of design in shaping a greener future.

www.polygood.com


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