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17/05/2022 | MILANDESIGNWEEK2022

LEXUS. THE SPARKS OF AN ELECTRIFYING FUTURE

An electrified vision of the future, including design, is what Lexus is presenting with its trio of "Sparks of Tomorrow" explorations.

How do we translate the theme - on everyone's lips - of sustainability into concrete proposals and really work toward a carbon-neutral future? Lexus has given its answer, launching itself into the exploration of new architectures for its vehicles, also trying to reconsider its role in the panorama of our continent's mobility over the coming decades. It has done so by using one of the most creative minds of our time: Germane Barnes, the award-winning architect and designer who presents ON/, an immersive installation illuminated by the suspended lights created by lighting studio Aqua Creations. A three-dimensional scale sculptural rendering of the RZ, Lexus' first battery-electric model, creates an elegant physical embodiment of electricity that features a visually dynamic and interactive experience for those who visit. The six Lexus Design Award 2022 finalists will then introduce their original solutions for a better tomorrow, holding to the brand's three imperatives: anticipate, innovate and engage. Lastly, the creative program "2040: The Soul of Future Premium," the result of a partnership between Lexus and students from the Royal College of Art in London, will form the third hub of the exhibition, dedicated to exploring the theme of "how transportation might evolve in the next two decades."


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