How to find the right solutions for an environmentally friendly urban way of living among the many pieces of information coming in from all over? The answer comes from "Urban Matter(s)-Material Reduction for a Lighter City," the collective curated by Materially with proposals to reduce the impact of emissions, energy and materials themselves. 

The goal is a lighter city. That is off course with a high quality of air and life, but also a city that responds to current needs. Materially, a social enterprise that helps companies in the development and dissemination of innovation and sustainability, starts from a deep knowledge of materials and experience in the city as a container of innovation. Essential to create a culture to be applied to the activities of brands and to promote and increase the circular economy as far as materials are concerned. Four areas of the exhibition, where selected exhibitors tell their own virtuous stories for a human and community-friendly future. These are Circularity, Conceria Nuvolari Società benefit, Covestro, FENIX, Geocycle Italia, Haiki+, Holcim Italia, Marcegaglia Digital Print, MM, Organoid, Poliuretano è, SAATIstyle, Saxa Gres, ST Powder Coatings, YKK, Zero Motorcycles; Arrosia, Biofrcetech, Coffeefrom, Gees Recycling, Mixcycling, NaturLoop, Nazena, Rice House, Verabuccia; Anemotech, The Italian Lab, Euro3plast. There are also four themes: "Carbon Revolution" (reduce, curb, abate), "Breathing Quality" (protect filter, purify), "Resourceful Waste" (limit, rethink, transform), "City Skin" (mutate, clothe, gentrify). Scheduled are meetings and dialogues on the topic as well as three on-site and online talks with the participation of experts, designers, firms and managers engaged in the search for potential solutions. Also in perfect correspondence is the use and reuse of materials for the exhibits. The entire display space is bordered by "The Breath'' fabric by Italian startup Anemotech, which is capable of absorbing, blocking, and breaking down pollution molecules in the atmosphere. In addition, thanks to agreements with the companies involved, all objects and furniture, as well as the exhibiting materials, will be reused, thus avoiding their dumping in landfills.

www.materially.eu