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03/06/2020 | INNOVATION

LED TECHNOLOGY: IMMERSIVE EMOTIONS

New entry to Superstudio Più. In the First Floor space, an open space of 700 square meters all glass overlooking the garden and via Tortona, Wave&Co arrives, a leading company in the sale, installation and repair of ultra-high-tech led screens. Manuel Maccioni is the young entrepreneur who brought to success in Italy and abroad the innovation of these tools, now indispensable elements for visual communication and the world of events, whether real or virtual.

"The field I deal with is that of cutting-edge and constantly changing led technology, able to create projects with an amazing visual impact, thanks to a very delicate element e as that of a pixel. It is an obvious manifestation of how, if you take care of every little gear of the mechanism, you can create something unimaginable. This type of technology is mainly used to bring fully immersive and engaging experiences to life, so that communication becomes the protagonist of the context.
In this regard, I am proud of the virtuous partnership that has been established with Superstudio and which is expressed in two innovative projects and in which I strongly believe.
The first involves Superstudio, Audiolux and Wave&Co in the realization of the GoLive concept. A new way to enjoy events, fairs, conventions and more. The Central Point space, used as a set for events with a hybrid nature, between physical presence and streaming, reshapes the resumption of important events even in a more virtual version thanks to the contribution of Digital Signage.
The second concerns the new Wave&Co showroom in Milan. A space studied in detail, to give customers the opportunity to experience the most innovative led screen technology, in its versatile applications. The subtle balance between exclusive installations and audio/video contributions will allow you to live a truly special multi-sensorial experience.
I am convinced that this moment is testing us as experts who work in the field of events, of communication; but it is also showing us that technology can provide us with unexpected solutions, which we might never have thought of before. In my opinion, our task today is to rethink collective experiences in a reassuring and coherent way, without ever forgetting that our job is to travel with imagination. Anticipate trends and actively work to contribute to what will be the new normal  in the coming months".
Manuel Maccioni, co-founder and CEO Wave&Co

GoLive, digitalized Central Point
Portal-ledwall, Superstudio Più entrance
Over via Tortona, Milan
Manuel Maccioni, Wave&Co co-founder and CEO

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