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29/11/2021 | EDITORIAL

CAUTION AND OPTIMISM

Posted by: Gisella Borioli

December holidays are just around the corner and Superstudio is ready to welcome them with joy in its three all-inclusive locations prepared for the occasion. The organization is designed to guarantee its guests the best conditions of splendor and safety possible.  

While we were all preparing for a "lighter" autumn after many difficult months, ready to leave our holes and return to offices, shops, clubs, events – encouraged by the data showing decreasing infections index and hospitals getting closer to standard levels – the untrustworthy Covid white and red mass – seemingly looking like a harmless cartoon drawing, yet being an invisible enemy causing harmful consequences all around the world – kept creating panic and destruction. Suddenly, the health situation started to scare us again, also due to the many blah, blah, blah of unqualified television personalities, crowds of No Vax No Mask No Pass No Everything, while at least vaccinations did their duty to immunize us a little.
From September onwards, optimism took place at Superstudio, with its spaces reopened to exhibitions, conventions, fairs, fashion shows, shootings, videos and meetings. Thanks to fashion, design, digitalization, art, culture, photography, everything was back to normal. 
Currently, Milan is beautiful and alive again, and we hope no Covid spiky ball will stop our life and that economy keeps recovering. Christmas is just around the corner, with its festivities and its warmth. It takes a lot of responsibility and common sense to avoid unwanted and slippery reversals. In this period, we did our part: behind us today there is a solid organization that takes thoroughly care of safety, from the entrance check point that controls temperature, masks, green pass up to the exceptional decision of setting a permanent medical device that ensures the possibility of rapid and molecular swabs in real time, thus avoiding any danger. We have hosted many successful events during these latest weeks. Many others are on the list, and Superstudio is sure to be following all the rules and even more. 
Caution and optimism, we said. That is why we are waiting for you to come to our and to your parties with joy. The spaces are ready and they are only waiting for you to come. Merry Christmas everybody.


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