ZED is good-looking, intelligent, appealing, stylish, but above all, he/she knows everything about the Superdesign Show. ZED is a friend, an advisor, who would be great to have around during design week and in the future.

At Superstudio you can meet him. ZED, who does’t exist in the real world but only in the virtual one. You see, you talk, you listen to this figure who looks you in the eyes from his bright, one-dimensional world and replies to you, but beyond the screen there are only pixels. ZED is the avatar of SuperDigital, created by Superstudio, already working on possible future worlds and their further developments. Ask ZED how ou can get to the FLA Museum, our museum of contemporary art and design, and when the guided tours start, or what’s inside the mysterious Designblok in Piazza degli Eventi, or where you can get ideas for your new house, what are the most innovative materials, where you can relax or where are the toilets, who are the most important designers represented, who created the Fuorisalone concept in Milan’s Design District, and everything you want to know about Superstudio and its history. And if ZED doesn’t know how to answer something with its AI (nobody is perfect), just refer to Human Intelligence at Infopoint.