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15/10/2022 | EDITORIAL

W THE LIVING MILAN!

Posted by: Gisella Borioli

Giancarlo Tancredi, Councilor for Urban Regeneration, brings as example the next transfer to the Rubattino street in the Lambrate area of the rehearsal rooms, costumery, scenography and all the magical world of the backstage of La Scala Theater, currently housed inside Base, industrial space in Via Tortona (right in front of Superstudio Più) in the 66,778 square meters of what will be the "magnificent factory" built on what remains of the Crystal Palace that housed the production lines of the Innocenti car manufacturer. Not to mention the examination of the 150 private projects presented just in 2022. 
   My thoughts fly to that distant 1983 when the journalist and art-director Flavio Lucchini first laid the foundations of the future regeneration of the city making it suitable for hosting cultural and immaterial activities, without breaking them down, factories and workshops in disposal of the peripheral via Tortona, starting with Superstudio 13 in via Forcella 13, the first Hub for photos and images of fashion. Forty years later, following the example, the entire city is transforming and constantly evolving. The term "periphery" appears obsolete replaced by the polycentric, attractive, responsible "municipalities" where everything is located at 15 minutes away from, health, sports, stores, culture, green, schools, registry, clean air, sweet mobility and sustainable public transport and accessible public housing that coexist with the extra-luxury ones that grow fast, away from the center. 
   The large project that will most affect  the city changing is certainly the Olympic Village ready in 2026 in the Porta Romana area, in front of the Prada Foundation. About it the Sports Councilor Martina Riva says “It will not be the city to adapt to the Olympics but the Games will adapt to Milan ". 
   With the prices of houses sales and rentals rising to the stars and young couples and students forced to live away from their points of interest, the former Councilor for the Social Housing Pierfrancesco Maran claims the challenge of creating 8,000 new affordable apartments before the expiry of the second mandate of Mayor Sala. To enhance the attractiveness of the city, in addition to the great themes of fashion and design, the words goes to Alessia Cappello the Councilor for Work and Economic Development engaged. And she tells that makers, artisan shops, proximity trade, even street markets must become qualitatively more interesting and becoming meeting points, developing new jobs and services opportunities. 
   For Tommaso Sacchi, Culture Councilor, among the many ideas on which institutions and citizens and companies are active in, the largest expectation is the doubling of the Museum of the Twentieth Century, in Piazza Duomo, thanks an elevated catwalk between the two towers of the Arengario creating a big scenographic exhibition space dedicated to the modern art up to the beginning of contemporary art. Beic, the European Education and Culture Library, also ready in 2026, with a surface of 30,000 square meters will collect all the knowledge of our continent.
   We close by giving back the word to the Councilor Tancredi and looking at regeneration of the Bovisa area, where the Polytechnic has forced new vitality from many years. With the birth of Bovisa, the skeletons of the old Gasometers and the immense impracticable green area that surround them will finally be transformed into the enjoyable public area thanks to the project of the architect Renzo Piano: 320,000 square meters where an urban forest, the new university campus, the Milanese Civic Schools and more will arrive. 
   Always attentive to the needs of the great creative tribe in Milan, Superstudio has also recently focused on Bovisa, very close to the area affected by the Renzo PIano project. This is where is located its fourth location, the Superstudio Village, an ex-industrial complex in renovation to become an immense stage and laboratory for shooting, videos, streaming, special effects for the needs of digital world. This is the same place where Superstudio is temporary hosting, in a separate area, numerous Ukrainian families escaped from the war also offering them the opportunity to organize concerts and exhibitions. 40 years after the first initiative, proudly we can say that we have been pioneers of the "fluid", non-institutional, hybrid culture, scattered in the neighborhoods, starting with the rementioned Superstudio 13 to the Superstudio Più in via Tortona, to the recent Superstudio Maxi in via Moncucco, and, soon, to the Superstudio Village in via Negrotto. If Milan moves we move with it.

Milano's Major Beppe Sala
Giancarlo Tancredi, Councilor for Urban Regeneration
Councilor for Labour and Economic Development Alessia Cappello
Tommaso Sacchi, Councilor for Culture

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