Sustainability and advanced craftsmanship are core themes of WSM digital new edition, the online project by White which presents 40 men's and unisex collections from 16 to 18 January on the occasion of Milan Fashion Week Men's Collection.

The new goal of contemporary craftsmanship - carefully selected for sustainability, refined aesthetics and new production technologies alongside "handmade" - takes advantage of WSM-White platform to present to buyers and press a surprising mix of Italian research brands, man or gender fluid, with the possibility of setting business appointments in real time.
A project realized thanks to the support of MAECI and ICE and thanks to the partnership with Confartigianato Imprese and several Italian and international partners such as Fashion Revolution Italia, Cittadellarte - Fondazione Pistoletto, Fondazione Cologni dei Mestieri d'Arte, Sustainable Brand Platform and The Sustainables Agency & Showroom.
Massimiliano Bizzi, founder of WHITE explains: “In this particular historical moment the role for us, as organizers, is to support SME companies by all means, including digital promotion. In addition to WSM, we are working on the next edition of WHITE in attendance, from 25 to 28 February 2020, which provides for an innovative digital and physical format that we are implementing in recent months".