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23/02/2026 | FASHION

WHITER THAN EVER

From 26 February to 1 March, WHITE returns to the spaces of Superstudio Più. The format of the most renowned contemporary fashion fair—hosted in our venue for twenty-five years—remains true to itself, while its international outlook expands and renews, turning its focus toward the East. Highly anticipated and strategically significant is the presence of cutting-edge brands from Saudi Arabia and Qatar, Korea and Japan, with the goal of acting as a bridge and driving force for Made in Italy. As always, this is an unmissable event—essential for buyers, indispensable for trend-setters and talent scouts.
WHITE - 25 February-1 March
Superstudio Più, Via Tortona 27, Milan
www.whiteshow.com



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