Milan Fashion Week is in the full of its ferment and Superstudio Più has returned to be the main home of White Milano, from where it debuted in 2002. Inaugurated with the participation of the assessor Alessia Cappello, the event is transforming as always the Tortona Fashion District into a unique meeting point for anyone who seeks the future of fashion.

This year the conducting thread is “Tabula Rasa”. It is not only a title, but a true and proper manifesto: to zero out to reconstruct.

As the founder Massimiliano Bizzi explained during the opening: “Today we present this different concept of white which is a white sheet, and fashion perhaps has need of a white sheet.”
The idea is that of starting again from zero, without letting oneself be conditioned by the complex period that the sector is crossing. For Bizzi the challenge is clear: “We talk of crisis of the fashion sector, but let’s try to overturn the word crisis into opportunity. Crises are also opportunities, history teaches us this.” In this perspective, to talk of crisis means also to recognize its transformative potential, the difficulties can become occasions of renewal.
There are 300 selected brands: a little more than half Italian, while the others arrive from every corner of the world, from the United States to Asia up to the United Arab Emirates, confirming White Milano as a global crossroads of creativity and business.
The novelties are not lacking. The exhibitive path of this year has enriched itself with White Accessories, set up in the Daylight room, an area entirely dedicated to accessories and footwear. Beside this, the Secret Rooms, exclusive spaces to discover the true DNA of the brands. The path completes itself with the Basement, an area dedicated to the most experimental languages of fashion and to the codes of the underground.
In these days of great ferment, the Superstudio transforms itself into a true and proper city of fashion, where every corner tells a creative vision. If the sector is crossing a moment of change, the energy that one breathes among the stands suggests that this “white sheet” be the right space to write a new chapter, more conscious and oriented to the future. Meanwhile in the garden one experiments the future with two nice robot-dogs to welcome the guests.