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04/11/2022 | INNOVATION

TWINS: WHERE PHYSICAL MEETS DIGITAL

Posted by: Gisella Borioli

Have you ever thought of a digital "double"? Not an avatar, not a hologram, but a real alter ego identical to you made with a technology that seems to have arrived from the future: a large "cylinder" with 200 lenses capable of scanning in three dimensions, down to the smallest detail, a person or object. May it then rematerialize into other totally digital environments, in a phygital hybridization. Placed in Studio 5 of the legendary Via Forcella photography studios, TWINS, Hiperrelistic 3D Content DSolutions, the large German-made hyperscanner is the first one to be equipped in Milan and adds an exclusive performance to the already numerous and advanced services offered by Superstudio Set, the Superstudio Group company that manages the studios, and its partner E-Photo, an effervescent creative reality that has been alongside it since 2021. "We are excited about this new division of E-PHOTO," says Priscilla Foschi co-founder of the agency, "being not only present but also promoters in the new virtual world makes us proud. Imagining that the real and virtual worlds can come together in a process of about 15 minutes coming to merge into a single reality, makes us reflect on the importance of offering an exclusive service that the market now demands: being present in the future."
Continues Tommaso Borioli, Ceo of Superstudio Set and Superstudio Events "It is absolutely extraordinary for me to witness the birth of Twins, totally cutting-edge technology that seems to have arrived from the future. I believe that uses and applications of this innovative 3D technology, which in a few minutes creates your three-dimensional image to find it elsewhere, are many and many yet to be discovered. "
The Nov. 14 event will take guests into the digital universe, develop the concept of dualism, movie quotes , finger-food trompe-l'oeil, one-to-one presentations, testing of the new technology, and projections in parallel locations.

INFO: info@superstudioevents.com; www.milanodigitalweek.com/twins


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