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03/04/2024 | MILANDESIGNWEEK2024

TOKYO CREATIVE SALON. THE FESTIVAL REACHES MILAN

What happens when an entire metropolis becomes the stage for an event involving creativity at 360 degrees? Hard to imagine for those of us who are used to living ‘in sectors’. Yet in Tokyo, fashion, art and design conquer the city for a week in a blossoming of ideas that coincides with the blossoming of cherry trees.

TOKYO CREATIVE SALON (from 14 to 24 March) is a creative festival without precedent in the world. Fashion week and design week merge into one big event. Held annually (since 2020) during the cherry blossom season, it is hosted and sponsored by representative areas of the metropolis with the aim of “making Tokyo the most creative city in the world”. This year, 10 districts were involved (Marunouchi, Nihonbashi, Ginza, Yurakucho, Akasaka, Roppongi, Shibuya, Harajuku, Shinjuku, Haneda). In order to promote it beyond the borders of the Japanese capital and to turn it from a local to a global event, this year it will also have a space in the Superdesign Show. A place where, through an immersive area with impressive visual contributions, one can discover the spirit and sensations of a unique event of its kind. 


www.tokyo-creativesalon.com


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