The Digital Office of Superstudio Events has been working for some time to enrich visitors’ experience with virtual technologies and phygital experiences dedicated to design, art and fashion. We look forward to seeing you in the Superdesign Virtual Room where you can discover Superstudio’s new project dedicated to the technologies of tomorrow: from 3D hyperscanner-generated duplicates that digitally transfer people and objects into the digital world, to the new Virtual Pavilions designed to host unique 3D works or digital versions of objects featured in the Superdesign Show. 

Visitors will not only be able to walk inside a virtual space in our virtual room, but also to interact with exhibitors with their smartphone through a plurality of services closely related to our daily lives. This is a first step, which will lead Superstudio to experiment with new ways of interacting and enjoying virtual worlds, with an eye always on what is happening in the real one, offering new opportunities to all those brands that do not just imagine tomorrow, but also want to be able to experience it in the present.