Looking Ahead: this was the general theme conceived, months back, to indicate the direction of the next edition of Superstudio’s Superdesign Show during Design Week 2022. As if to distance us from the convictions of many: “Everything will return as before” and predicting that the future will actually be reformulated in all of its expressions, we’ve invited interesting designers and companies to attend our event and align with our glimpsing “beyond”. To be able to explore unknown territory, to anticipate needs and trends, translate the word “sustainability” – the common term connecting everything – into concrete proposals, and redesign our lives which have become unexpectedly more complicated... 

The occasion of Design Week 2022, assigned by the pandemic to this year’s anomalous date, rendered even more uncertain by the war in Ukraine, makes the date with design a moment of optimism which aims to repair the social, commercial and productive fabric in a positive manner. The latest edition of Superdesign confirms the creative direction of Gisella Borioli and the art direction of Giulio Cappellini, who have made the Superdesign Show prestigious and unmissable ever since the first edition in 2000, and all of its iterations in the years following...

Looking Ahead: this was the general theme conceived, months back, to indicate the direction of the next edition of Superstudio’s Superdesign Show during Design Week 2022. As if to distance us from the convictions of many: “Everything will return as before” and predicting that the future will actually be reformulated in all of its expressions, we’ve invited interesting designers and companies to attend our event and align with our glimpsing “beyond”. To be able to explore unknown territory, to anticipate needs and trends, translate the word “sustainability” – the common term connecting everything – into concrete proposals, and redesign our lives which have become unexpectedly more complicated. 

The occasion of Design Week 2022, assigned by the pandemic to this year’s anomalous date, rendered even more uncertain by the war in Ukraine, makes the date with design a moment of optimism which aims to repair the social, commercial and productive fabric in a positive manner. The latest edition of Superdesign confirms the creative direction of Gisella Borioli and the art direction of Giulio Cappellini, who have made the Superdesign Show prestigious and unmissable ever since the first edition in 2000, and all of its iterations in the years following. The set up aims ever more towards the internationality of companies and designers, with special attention to the countries of the East and Far East, and on the evermore interesting feminine creativity still perhaps not fully valorised. For this reason, we’d like to open by underlining how attentive and favourable Superstudio is to supporting creative women, architects, artists, designers and art directors, increasingly protagonists of the world of projects in which, up until recently, were considered black swans despite their effective talent. You’ll find various people or representations of their creations in this edition of the Superdesign Show. Two particular artists, Maria Cristina Carlini and Carla Tolomeo, welcome you with their works at the entrance to, and the exit from the manifestation, a healthy twelve designers in the ‘Women&Design’ section dedicated to them, besides other architects and creatives at various points of the general exposition. At this point we are proud to host the collection of the Ukrainian studio NOOM, designed by Kateryna Sokolova, who arrives directly from Kiev. The 2022 Superdesign Show presents itself from the viewpoint of the construction of the space as a spontaneous “village”, developed across areas of interest with site specific “buildings” and installations arranged in the grand halls of Superstudio Più, amongst which you can move freely. The subjects proposed by the exhibitor tackle today’s major discussion topics looking into the future.