In recent years, Milan has seen a proliferation of courses, workshops, and workshops dedicated to manual activities, especially ceramics. This interest has brought back into vogue small tools that remind us of the uniqueness of artisan craftsmanship, where beauty lies in being unique. The discovery of "Motel a Miio" is a world and a way of being, not just a cup. This isn't just any trend, but a true cultural reaction. The more our lives become digital, the more we feel the need to reconnect with matter. The more identical objects are mass-produced, the more we are fascinated by the imperfect and handmade. The more immediate everything becomes, the more valuable what takes time. In this context, Motel a Miio, a German brand of artisanal ceramics with a Portuguese soul, will be presenting a pop-up at Superstudio Più on June 20th and 21st. Behind it all isn't just a business idea, but the story of a meeting destined to leave a lasting impression. During a trip to Portugal, Anna von Hellberg and Laura Castien discovered local artisanal ceramics and were fascinated. What for many would have remained a simple holiday memory transformed into a project brought into the homes of thousands of people. Since then, Motel a Miio has built its identity around what industrial production often tends to erase: differences. Shades of color, variations in shape, and small imperfections tell the story of places, sensations, and people. They are the details that make us fond of an object, that make it familiar, and that, almost without realizing it, transform it into part of our everyday life. June's temporary shop tells this story, with surprises, discoveries, opportunities, and fun. F.A.
From 06/20/2026 to 06/21/2026 - Motel a Miio, pop-up - Superstudio Più