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28/06/2021 | DESIGN, EVENTS, LOCATIONS

SUPERSTUDIO MAXI IS FINISHED! THE PARTY BEGINS

Posted by: Gisella Borioli

The long awaited moment is approaching: on September 5th, the third Superstudio’s hub, Superstudio Maxi, will be inaugurated with an open days of five days. This is the biggest exhibition hall of the city, fully sustainable, obtained without land consumption from the regeneration of an old steel factory degraded for years that today turns into a cultural space that looks to the future.

After closing the construction site, laying the large outdoor sculpture - which is the symbol of beauty and creativity - receiving the well-deserved LEED Gold® certificate - that attests to its highest degree of sustainability – testing the system, furnishing work environments, laying the asphalt, finishing the fence and the long electric gate, posing the insigna, planting the trees and creating a garden that is ideally connected to the neighboring park, Superstudio Maxi is finally ready to use.
That is to say that it is ready to open to fairs, exhibition, meetings entertainment and cultural events that will be animating this area of the Barona district, surrounded by greenery and characterized by the many architectures signed by great architects. The entire team is working in order to define the program of the “Passion Days”, that is the events open to the audience of enthusiasts in 2021/22. The ufficial opening is scheduled for the next September, in parallel with Milano Design Week 2021. Its large exhibition hall (7200 square meters) and its outdoor area (2800 square meters) will turn into a single large stage for art, design, innovation, creativity under the title Design beyond Design.
Five days of Open Days to get around photographic exhibitions, art installations, unusual design pathways, virtual travels in international architecture studios, charity sale of design objects, bookshop, signature dishes, theatrical performances that will unexpectedly animate the hall, in-formation meetings with the IULM University about Artificial Intelligence, Communication and Design and a contest transforming objects into short films curated by the polytechnics’ students. And much more.
Superstudio Più, the place where the expected Superdesign Show Special Edition event will take place on the same days with its thematic curatorial exhibitions on design and art, is not far from here. The path between one and the other location ensures an accurate view on the evolution of art and design among icons and objects of desire. And for those who want, there will be the instruction of the Design-Assistants, who have been recuited among the IULMs students, recognizable by red t-shirts, kindly provided by C.P. Company.

The beating heart of the location is the Vision Room, a multi-purpose space of 200 sq.mt on the first floor, that overlooks Superstudio Maxi’s immense exhibiting space. Photo Rocco Soldini
Superstudio Maxi exhibition hall. White industrial structures, black interior asphalt floor, by New Asphalt. Photo Rocco Soldini
One of the indipendent Superstudio Maxi Rooms for meeting, production and more. Photo Angelica Cantù Rajnoldi.
Flavio Lucchini in front of his Divine masterpiece, 9 meters hig. Photo Angelica Cantù Rajnoldi.

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