“New York is where we plant our international flag,” says Tommaso Borioli, CEO of Superstudio Events, the company entrusted with the group’s events and related services. His ambition is to take the model developed in Milan to other capitals: a model in which spaces bring people together, supported by services, technology and production.
The move into the United States follows the recent acquisitions of Audiolux, which specialises in audio, video and lighting, and EPhoto, a producer of visual content for fashion and luxury.
For the young, forward-looking Borioli, with the founders’ blessing, this first New York address already makes a statement. Having helped turn Milan into an international destination for creativity, Superstudio is bringing its experience to Manhattan. A new connection between the two cities has begun. And it is unlikely to stop there.