June in Milan brings with it the anticipation of summer promises, as WHITE gears up to unveil the future of resort fashion. Its return to Superstudio Più from June 15th to 17th underscores the significance this event has gained in the fashion world, attracting thousands of professionals and enhancing the prestige of Made in Italy.
   The curated collections for this 2nd edition respond to the growing demand for a versatile summer wardrobe that fits any occasion without compromising on style and quality. This is a tribute to fashion that celebrates the freedom to be oneself, reflecting the enchantment and vibrancy of summer. The focus is on resort wear, a style that transcends seasons and embraces a sophisticated lifestyle. Massimiliano Bizzi, President and Founder of WHITE, explains how this realm is a fertile ground for creative minds, a haven of opportunities. "We are always very attentive to market trends in our sector. Today, the resort world represents a significant business opportunity for our companies, as the most important existing and upcoming resorts, especially in the Middle East, are seeking new research brands."
   With around 100 brands from all over the globe, there are many novelties to discover. From Colombia, Agua by Agua Bendita enchants with its tribute to the tropical beauty of Latin America. Exquisite fabrics and pastel shades evoke the vibrant nature of the South American country, turning each piece into an ode to freedom and elegance. Moving on to Cyprus and India with Tallulah Resortwear, which combines soft silhouettes with artisanal materials, and from Turkey, niLuu blurs the lines between loungewear and outerwear, celebrating Turkish elegance and aesthetic culture. Finally, in Italy, the new proposals by Faliero Sarti integrate sustainability without compromising style and quality. Lightweight kaftans like summer dreams and shirts that capture the sea breeze.
   WHITE’s long journey concludes in our country with a tribute to Italian craftsmanship, with brands like Coppola and Toppo embodying elegance and tradition. Their Venetian glass beads and Torre del Greco coral are symbols of a timeless tradition, celebrated as the sun sets over the horizon. Alongside this extensive journey around the world, the Suk section hosts emerging brands and special collections that capture the essence of contemporary fashion, offering a constant discovery. Thus, VICTOR SHOWROOM highlights emerging talents like DUNST and TONYWACK, while SUMMER GAMESTM adds a touch of freshness with its selection of luxury sportswear.
   Summer fashion is not limited to seasons but reflects a lifestyle adaptable all year round. As Simona Severini, General Manager of WHITE, emphasizes, it is "a way of being and a lifestyle."