Located in the heart of Seoul, DDP is a multicultural space that has served as a hub for launching design trends through exhibitions, forums, design conferences, and interactive content since 2014. DDP at the Superdesign Show is a resonance center for Korea’s K-design culture and industry.
“DDP SEOUL.IZE” celebrates the energy restlessness of the city that does not stand still, where night and day merge because there is no right time for creativity.

The exhibition space turns out to be divided into two areas: a transition area, which serves as a corridor, and a multimedia area, the real focal point. Here the space lights up through videos of Seoul guiding guests to the experimental zone in which thirteen products each inspired by DDP’s current history, values, and materials, are displayed. Among these are: the series ‘Beyond DDP’ created by designer Jungki Sung, ‘Stack’ designed by Seulgi Kim and Jihye Yoo, ‘Glass of Transition’ by Youngdoo Park, the flover pot ‘DD. Pium’ by Youngjoon Jung, and many others. The support and close collaboration with young emerging designers and esteemed experienced professionals enables the growth of visibility of local production in the global market.