The Promenade of Porto Cervo for some years has a focal point that has brought a light of originality among the luxurious and somewhat discounted global brands that dot it. The shop of Rossana Orlandi, talent-scout known for her choices of eccentric limited edition objects poised between art design, in summertime does an encore in the Sardinian small harbour of the success of that of Milan, located a short distance from Superstudio. And at the same time she experiments with democratic Design with a new unexpected collaboration...

In a summer that starts slowly, every sign of vitality becomes a symbol of recovery: trade, hospitality, entertainment. So seeing a van unloading new design pieces, lamps and plates, out of the ordinary furniture and accessories, all desirable, becomes an event even in the square with painted walls that houses the gallery on three floors of Rossana Orlandi. She is there, dressed in white, who directs the operations with determination as if she were in the middle of the design week. 
No fear of the post-coronavirus, of the expected new normalcy, of the decrease in moneyed presence as Americans, Arabs, Russians who spent their holidays here in their beautiful homes or on their mega yachts and now seem decimated? She replies with a smile: "Maybe it could have been worse, we'll see. The pandemic didn't just bring bad things. People have rediscovered the pleasure of staying at home, to have more comfort and more beauty, to take care of their environments and introduce new things that make them feel at their best. The interest is awakening, the public is entering more and more numerous". How does Rossana choose her furniture so out of the ordinary, and above all, what must they have to trigger the desire? "Empathy. I choose empathic pieces, able to tell stories, to enter into relationships with the customer. I privilege unique pieces, small series, craftsmanship. I look for and find interesting "authors" throughout Italy even for the collaboration with Esselunga that with a special rewards catalogue now democratically proposes particular objects chosen by me. "