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06/05/2021 | EVENTS, LOCATIONS

REAL ESTATE & RETAIL: THE NEW TRENDS

Posted by: Alessia Elli

Restarting, looking at the future, renewing: a common wish for us all, after the restrictions imposed by the pandemic. MAPIC, the international retail property market event, shares this vision and launches its fifth Italian edition to be held on 14-15 September 2021 in Milan.

Founded in 1995 by the French organization Reed Midem, with the aim of facilitating the development of the commercial real estate sector, the show takes place every year in Cannes. Its success is such to make the event spread to other countries. National editions take place in Russia, India and of course Italy, where, since 2016, conferences, exhibition areas and spaces dedicated to networking represent the very heart of the event. 
During the last edition in 2019, Mapic Italy brought together over 2200 participants, including 850 retailers from 45 countries. Innovation and originality are the elements that will characterize the 2021 edition: a new format for a hybrid event, combining physical and digital. Mapic Italy 2021 will come to life online, thanks to the dedicated platform, and in presence at the new location Superstudio Maxi, whose open space, the largest in Milan, will welcome the participants of the physical event in complete safety and in a sustainable, functional and well-sought environment. 
Mapic will propose a farsighted vision. The idea of a constantly evolving market will be shown through the trends that are already transforming the sector, such as digital innovation, new experiential concepts redefining social and commercial destinations. Among the main topics covered by the event we will find retail, leisure, food & beverage, innovation and a particular focus on new scenarios in the post-covid world and on the restart of activities that have been mostly penalized by the pandemic. In this new era, in which consumption is blended between digital and physical, the retail sector needs to reinvent and reimagine new shopping destinations up to the expectations of customers, who would like to try new experiences and feel new emotions, today more than ever.  
Mapic is committed to offering solutions to these changing scenarios. A unique opportunity for participants who will be able to discover the most important Italian real estate projects and the new trends and expectations that contribute to the market evolution, involving the development of commercial locations, such as shops, shopping centers, factory outlets, stations and airports that are no longer just a place to shop, but a place to embark on an experience.

“Next 14-15 September 2021 you will witness a completely revised and renewed Mapic Italy. Starting from the Location! We are thrilled to open the new exhibition venues of Superstudio Maxi, the latest born in Superstudio Group. A new innovative design location, a functional and sustainable contemporary place in line with our new format.
Mapic Italy 2021 will combine the physical presence, very important and finally rediscovered after more than a year of social hardship, and will be enriched by a new digital experience, with a platform that will allow Italian commercial real estate market players to create new business connections and have access to new exclusive contents, before, during and after the event". Francesco Pupillo, Director of Mapic Italy.


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