From 4 to 10 September a real and a holographic bartender will share the counter of the Nescafé space within Superstudio Più: A tasting and a show that mix real and virtual. But the coffee-scented cocktails on offer are very true.

A lounge designed to attend live performances, taste exclusive Nescafé cocktails and enjoy video projections during breaks: this is the configuration of the site-specific Nescafé holographic bar for Superstudio. Two counters: a "classic" and a Holotable, a structure perfectly integrated into the existing bar structure which, with the help of a monitor and a graphic polymer, will create an immersive environment with a holographic bartender thanks to Kit Holobackground technology. On stage exclusive live shows starring a real barman and a bartender in holographic telepresence, a hologram to put it simply. The two will interact and joke with each other, ideally eliminating the separation between what really exists and what doesn't exist. Without glasses or screens you will be able to see something that is not physically concrete, yet it is present in front of his eyes! And the virtual bartender will be able to talk live with the public: an augmented reality experience with a guaranteed wow effect! The holographic barman will create 3 exclusive Nescafé cocktails signed by Flavio Angiolillo (Frappoco, Cedrafé and Easy Coffee Tonic) simultaneously with his colleague. , plus one: Holoshake, the Limited Edition dedicated to the Salone. Also on this occasion, thanks to the collaboration with LifeGate as part of the Impatto Zero® project, Nestlé Italiana will offset the CO2 emissions generated during the event through carbon credits generated by the creation and protection of over 144,000 square meters of forests in growth in Madagascar. The holographic bar was designed for Nescafé by Breathing for Superstudio Più, and will be open all day from 11 to 20.30.