MILAN DESIGN WEEK 2021 - SUPERSTUDIO PIU’
MATERIALLY: SUSTAINABILITY START FROM MATERIALS
In this Special Edition, at the Milano Design Week 2021, Materially presents the seventh edition of Materials Village, the event created to promote the development and the diffusion of innovation and sustainability starting with materials.
Hosted by the Superdesign Show 2021 of Superstudio Più, Materials Village will offer a completely new exhibition format. The indoor exhibition will showcase aspects of the material transformations surrounding our everyday lives; this will demonstrate the innovation and attention to processes that exist at the centre of companies and startups we work with.
During the past fifteen months, we have witnessed a radical change in our way of living. Houses became offices and schools, public areas became gyms and private transportations became places where people could enjoy some privacy, emphasizing a trend that for years saw airports turning into shopping malls and hotels into spas and galleries. In this functional and expressive fluidity, materials again have a critical role in representing important factors, the essence and the tangibility, the solid side which can contribute to the virtuous transformation of daily objects.
At Materials Village, companies and start-ups will present materials, showcasing productive processes and technologies aimed towards sustainability, optimization of performances and a circular economy.
Among these companies, Foliae Surfaces focuses on the possibility of rethinking the use of natural raw materials in the production of materials for furniture to propose sustainable alternatives with flexible and post-formable concrete coverings, wall panels and transparent and backlit panels.
The ecological proposal of Hometreschic is expressed in the new collection of cement tiles resulting from research for a finishing technique that respects the environment. Handmade with a low environmental impact processing, they already have a protective treatment in the production phase that does not use chemicals.
Guided by the CYCLE OF GOODNESS® philosophy – no one prospers without rendering benefit to others – YKK aims to contribute to a sustainable society through its products and manufacturing operations; recycling friendly zippers and buttons, sustainable zippers due to the recycled tape made from PET bottles and other post-consumer materials and zippers partially made with the by-product of sugar production which allows for a reduction in its petroleum usage and the associated C02 emissions.
Moreover, in this Special Edition of Materials Village, the theme of ecological transition will be expressed through the exhibition “WastEnders”. This will be curated by the team of researchers at Materially and dedicated to startups and new businesses which develop innovative materials coming from agricultural, urban or industrial waste or utilize them for everyday objects. This is to support innovative projects which not only use different types of waste but also involve new transformation technologies and establish partnerships between diverse players creating new supply chains. The result is a synergy of industrial symbiosis which helps to turn waste into valuable materials for a circular economy.
During the whole duration of the Design Week, all the contents presented by Materials Village and its exhibition will be broadcasted through daily online talks and panels.