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03/02/2022 | DESIGN

LODO CUM LAUDE

Every year, LODO, a thirty-year project that promotes the knowledge of extra virgin olive oil throughout the world, awards the Lodo Design Prize to the most stylish bottle. The president of the jury for the edition 2021, Gisella Borioli, CEO of Superstudio, was chosen for her aesthetic sense and her knowledge of design and its trends...

NO 1 packaging in 2021? The Mountain Bio EVOO bottle by Pamako. “Among the many remarkable finalists, Pamako's bottle stands out for its interplay between tradition and modernity. The “hole” on the surface is an ingenious innovation that combines the functionality of amphoras with the stylised elegance of the package's design. It is a great example of cultural cross-pollination” says Gisella...

Every year, LODO, a thirty-year project that promotes the knowledge of extra virgin olive oil throughout the world, awards the Lodo Design Prize to the most stylish bottle. The president of the jury for the edition 2021, Gisella Borioli, CEO of Superstudio, was chosen for her aesthetic sense and her knowledge of design and its trends.

NO 1 packaging in 2021? The Mountain Bio EVOO bottle by Pamako. “Among the many remarkable finalists, Pamako's bottle stands out for its interplay between tradition and modernity. The “hole” on the surface is an ingenious innovation that combines the functionality of amphoras with the stylised elegance of the packaging's design. It is a great example of cultural cross-pollination” says Gisella.
Unfortunately, the award ceremony that should have taken place last December at Superstudio was off due to Covid restrictions. “A difficult time for everyone” claims Manuela Vigo, founder along with her husband of LODO: “After months of grueling work, we have been forced to cancel the official ceremony of the 2021 edition but we have scheduled the next edition for July.” December would also have been the right occasion to present the LODOGUIDE 2022, which is an “editorial project about oil and arts, a travel guide that illustrates regions where olives have been grown for generations. Along your journey, you will discover ancient traditions in a unique and different way to the tunes of the songs written for the companies involved” 
Gisella Borioli will also participate in the 2022 edition. Alongside an old friend: the master Oliviero Toscani who, with the project I VOLTI DELL'OLIO, will photograph the true stories and the faces of the producers and owners of the companies.

Visit the link www.lodo-guide.com to read more about Lodo.


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