"An extreme interpretation of oil... far from modernist digressions or rural temptations, the presentation by Farchioni - Collezione di Famiglia makes a choice of timeless style… 
...in a language of elegance which find its expression in the clear and immediate shapes both of the bottle and the packaging. Black and gold, played with decorations and graphics ..." In summary, this is the awarding judgment of Gisella Borioli, co-founder, CEO, Creative and Artistic Director of Superstudio Più, called for the second time to act as “godmother” of the "LODO Concept & Design" component, in the general framework of the award of the same name, the oldest international and professional competition which selects the best olive productions from all over the world, making known the true excellence of extra virgin olive oil at 360°. 

"Extreme interpretation", therefore an opinion that shows appreciation for the container no less than for the content, "the liquid gold" made in Italy, a determining component of the concept of "beautiful and good", or if we want "good, but also beautiful", which defines our national gastronomic identity.Alongside that of Gisella Borioli, another name of absolute authority: Oliviero Toscani, creator of "The faces of oil", a photographic project carried out in the portraits of the owners of the awarded companies.